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2021、2022年九阳业绩表现较为低迷
2021、2022年九阳业绩表现较为低迷
行业数据
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所属报告：
九阳股份-公司深度报告：经营拐点将至-230308（27页）.pdf
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电饭煲线上销量市占率（年度）：九阳市场份额稳中有
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竞争格局
2024-03-28
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九阳美国区账号
5aW955qE77yM5Lul5LiL5piv6K+l5Zu+54mH5Lit55qE5pWw5o2u5Lul5Y+K55Sf5oiQ55qE5pWw5o2u6KGo5qC877yaCgp8IEZvbGxvd2luZyB8IEZvbGxvd2VycyB8IExpa2VzIHwKfC0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tfC0tLS0tLS18CnwgNTAgICAgICAgIHwgNDQ4NyAgICAgIHwgMTYuMEsgfAoK6LWE5paZ5p2l5rqQ77yaVGlrIFRva++8jOS4nOaWueivgeWIuOeglOeptuaJgA==
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其它
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行业数据
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2021年破壁机、豆浆机等品类增速下滑，九阳营收增长受到拖累，2022年有所修复
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行业数据
2023-03-08
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近期九阳核心品类空炸、破壁份额显著回升
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2023-03-08
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VF735、VF736占九阳空炸销额的比例
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2023-03-08
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2022年九阳饭煲市占率同比提升0.51pct
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2023-03-08
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2022年九阳天猫京东平台收入表现欠佳，但降幅收窄
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2023-03-08
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九阳毛利率、净利率仍有较大提升空间
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2023-03-08
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新款不翻面空气炸锅上市后九阳空气炸锅份额提升
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2023-03-08
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2022年九阳天猫京东平台市场份额显著下降
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2023-03-08
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2022年九阳无涂层饭煲所处价格带(500-599元)份额提升
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2023-03-08
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九阳无涂层饭煲价格对比
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2023-03-08
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2026-07-30
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盈利能力仍有改善空间。2021 年公司毛利率为 27.8%，同比下降 4.3pct，主要由原材料价格上涨及会计准则调整影响，若剔除运费调整影响，则 2021 年公司毛利率同比下降1.5pct，2022 年前三季度公司毛利率同口径下提升约 1.5pct 至 28.73%；净利率方面，2021年公司净利率为 6.65%，同比下降 1.51pct，2022 年前三季度净利率为 7.19%，同比下降1.83pct。相较往年，公司盈利能力目前处于较低水平，仍有较大提升空间。
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九阳股份-公司深度报告：经营拐点将至-230308（27页）.pdf
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