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估计京东占美的C端内销约为20%
估计京东占美的C端内销约为20%
行业数据
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图片尺寸：1209*722
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所属报告：
家用电器行业：空调格局重估——未变的部分-250815（27页）.pdf
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截至3Q25，联储估算的美债杠杆交易规模1.1万亿美元，占同期美债存量的3.7%
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行业数据
2026-07-29
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图142015-2026年3月主要商品大类占浙江省对美墨加出口份额变化情况
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竞争格局
2026-07-08
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图162015-2026年3月主要品类占浙江省对美墨加出口份额变化情况（按BEC5统计）
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竞争格局
2026-07-08
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图72015-2026年3月主要商品大类占浙江省自美墨加进口份额变化情况
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竞争格局
2026-07-08
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2026年Q1美妆护肤线上市场价格段销售额占比分布及增速
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2026-07-01
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2026-07-01
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10-14年自主以性价比优势在美市占率提升至20%+
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竞争格局
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行业数据
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行业数据
2026-04-28
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图1：不同世代消费者在各美妆品类中倾向于尝试新品牌的占比（2026年3月Tinuiti调查）
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行业数据
2026-04-22
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行业数据
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2026-03-13
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行业数据
2026-03-13
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美国和非美股市占经济比重
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行业数据
2026-03-11
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美股总市值占全球权益总市值比重
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2026-03-11
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接下来，让我们来看转型较为彻底的两个公司——美的和奥克斯。经历 2015-2016 年惨烈的空调去库存后，美的开始系统审视其渠道体系，加之当时电商迅猛发展，公司自 2017年开始全面推进渠道数字化转型，目前来看也是转型最彻底的传统龙头。2023 年，美的 C 端线上/线下占比分别为 52%/48%，线上有 16%是直销，余下36%是电商平台，通过第一大客户规模来看，估计其中略超一半是买断式电商。这是美的集团整体数据，考虑到消费电器（冰洗及小家电）的电商成交占比更高，有理由认为美的家用空调线上占比会整体略低一些，渠道自主性会更高。当然，比起刚整体上市，最大客户占总营收比例不到 3%的 2013年，如今大客户占比的确大了很多；但相应地，数字化改革——去代理层级加美云销，也使得公司对渠道体系的控制力进一步提升。综合来看，渠道控制力或并未下降。
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