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三丽鸥与泡泡玛特海外平台会员规模对比
三丽鸥与泡泡玛特海外平台会员规模对比
行业数据
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图片格式：PNG
图片大小：65KB
图片尺寸：1206*828
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可选消费行业：六十五载萌力深耕三丽鸥IP沉浮启示录-250813（44页）.pdf
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行业数据
2025-09-02
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2024年三丽鸥亚洲各市场收入占比
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行业数据
2025-08-25
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2024年三丽鸥各渠道收入占比
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行业数据
2025-08-25
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三丽鸥商业模式
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商业模式
2025-08-25
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三丽鸥参与开发或授权的游戏汇总
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行业数据
2025-08-14
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三丽鸥乐园游客人数与人均消费
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行业数据
2025-08-14
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三丽鸥与阴阳师联名
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行业数据
2025-08-14
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泡泡玛特 vs 三丽鸥：起步相似，进化殊途 泡泡玛特与三丽鸥 IP 运营异同点分析 参照三丽鸥长期沉淀的商业版图，看泡泡玛特的升级空间。1）IP 商业价值：截至 2024 年，泡泡玛特在收入及利润上均已超过三丽鸥。但若还原三丽鸥授权商品的终端销售额，我们估算其 FY2025 IP 整体商业价值约 620 亿元。由于直营化策略，泡泡玛特收入与 gmv 差别 较小，202 4 年收入 130 亿元，与三丽鸥相比具备较大空 间。2）全球粉丝规模：三丽鸥 2024年Q4（FY2025Q3）全球社媒粉丝数达 8,100万人。截至 25年 7月，我们统计三丽鸥TikTok、X、Instagram、Facebook 粉丝总数超 4,800 万人，vs 泡泡玛特在该 4 个平台粉丝数约 1,460余万人。从会员规模看，三丽鸥 2020 年开始建立基于 Sanrio+的会员体系，截至今年 3 月其会员数约 252 万人。泡泡玛特自 2024 年开始加快建设海外会员体系，有望快速追赶。
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