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泡泡玛特天猫和泡泡抽盒机会员人均支出及同
泡泡玛特天猫和泡泡抽盒机会员人均支出及同
行业数据
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所属报告：
泡泡玛特：盲盒经济造风者：创造潮流、传递美好（63页）.pdf
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天猫弗列加特系列产品销售额（万元）
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行业数据
2023-03-15
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特步与可比品牌天猫旗舰店运动鞋成交均价对比
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行业数据
2022-11-11
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图表57泡泡玛特天猫京东销售额/量/价及同比
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行业数据
2022-09-08
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泡泡玛特天猫旗舰店IP销售收入占比
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行业数据
2021-09-23
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泡泡玛特天猫旗舰店消费者购买评价
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行业数据
2021-09-23
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线上渠道付费会员规模迅速扩张，新会员贡献业绩主要增量。从公司两大线上渠道付费会员情况来看，付费会员数量保持高增长。截至 2020 上半年末，天猫旗舰店付费会员数 29.8 万人、同增 327%，微信泡泡抽盒机付费会员数26.7 万人、同增 187%。相较 2019 年末，泡泡抽盒机会员数增长 3.3 万人，天猫付费会员减少 3 万人，主要因为微信渠道更致力于打造沉浸式抽盒场景，相比天猫店单纯的购买行为更有消费乐趣；此外线下渠道购买后也鼓励消费者注册微信会员，实现潜在会员加深绑定、发展成为付费资深会员。2020 上半年天猫店会员平均支出 419.5 元、同降 3.9%，泡泡抽盒机会员平均支出 629 元、同降 37.0%，主要由于会员规模迅速扩大，新会员占比提升摊薄了人均会员支出。根据公司统计，2020 年新增注册会员 520 万人，贡献销售额占比 88.8%、相较去年增长 9.9% 。
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泡泡玛特：盲盒经济造风者：创造潮流、传递美好（63页）.pdf
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