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图69彩棠淘宝天猫抖音销售额及同比
图69彩棠淘宝天猫抖音销售额及同比
行业数据
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图片格式：PNG
图片大小：133KB
图片尺寸：1109*843
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所属报告：
珀莱雅-公司深度报告：美妆龙头深耕不辍多维驱动高质发展-230215（45页）.pdf
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竞争格局
2026-07-16
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热门品类2026年618期间全网销售额及表观同比增速
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行业数据
2026-07-16
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保健品行业的竞争格局变化趋势（按销售额）
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竞争格局
2026-07-16
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行业数据
2026-07-16
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行业数据
2026-07-14
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第二成长曲线：彩棠 自 2019 年珀莱雅公司收购彩棠后，作为公司彩妆板块的主打品牌，彩棠一直保持在行业前列，以高光修容系列打开市场，并不断拓宽产品矩阵。将中式美学融入产品，意在传承中国美学，不断突破创新，额量稳增。据魔镜数据，22Q1-Q3 彩棠于天猫平台实现销额 3.15亿元，同比+26.89%；在抖音中，彩棠亦依靠强大的产品力，排名实现不断攀升，于 2022年 10 月已位列第三名。22 年双十一战绩持续亮眼，天猫/抖音分别同比+80%/+380%，并位列天猫彩妆行业榜、天猫彩妆行业国货品牌排行榜及抖音彩妆品牌榜的第 10、第 2、第 10。此次双十一为彩棠第一次进入天猫彩妆行业榜
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珀莱雅-公司深度报告：美妆龙头深耕不辍多维驱动高质发展-230215（45页）.pdf
表722Q1-Q3天猫精华类品牌销售排名
表5雅诗兰黛小棕瓶的横向衍生
图91公司业务拆分预测
图9珀莱雅毛利率稳定提升
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2026-07-29
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