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所属报告：
名创优品-全球日杂零售龙头携第二曲线蓄力扩张-220721（28页）.pdf
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相关数据
Figure 47： Miniso's PE band—average 20x PE since 2023; approx. 20-30x PE during high growth period
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行业数据
2026-03-11
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图表20Miniso雅加达与上海门店对比
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行业数据
2026-02-24
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MINISO美国毛绒安琪主题店3月试营业
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其它
2024-06-05
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MUJI的SPA模式区别于传统产销模式
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商业模式
2024-03-08
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MUJI全球网点分布情况
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其它
2024-03-08
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MUJI海内外销售收入（万日元）
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其它
2024-03-08
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MUJI营收（十亿日元）及增速
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其它
2024-03-08
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表大创Daiso、THREEPY、StandardProducts品牌对比（门店数量截至2023.09）
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其它
2023-12-05
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名创优品与KKV、MUJI产品对比
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行业数据
2023-10-12
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Miniso开店及收入预测
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行业数据
2023-10-07
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MINISO海外收入占比持续提升
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行业数据
2023-08-28
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MUJI全球网点面积（平方米）及网点平均销售额（百万日元）
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行业数据
2023-08-23
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MUJI1997-2022ROE
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行业数据
2023-08-23
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MUJI职工结构中临时工占比超50%，有效降低成本
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行业数据
2023-08-23
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MUJI的SPA模式区别于传统产销模式
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行业数据
2023-08-23
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最新数据
开源模型参数规模在今年4月开始突破
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市场规模
2026-08-03
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不同任务中，推理模式相比普通模式的token消耗倍数范围
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商业模式
2026-08-03
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全球专业开发者规模（百万人）
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市场规模
2026-08-03
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中国汽车出口政策由规模导向转向高质量发展
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政策法规
2026-08-03
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营收四年CAGR近39%，8000亿规模持续创新高
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市场规模
2026-08-03
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Muji 是日杂零售行业的不同形态，在发展过程中逐步衍生出了品牌内核，并逐步成为生活方式的象征。同样成长于 Daiso、Donki（堂吉诃德）年代的 Muji 走不出了不同的成长路径，品牌成立初期以“无 LOGO 的性价比优质商品”为主打，物美价廉是其主要优势，通过低成本、可回收材料制造产品，同此前日本社会所崇尚的奢侈品消费背道而驰，在经济衰退阶段逆流而上，并逐渐衍生出了自有的品牌哲学。当前已有多达 7000 个 SKU，覆盖服装、旅行、电子、美妆、文具等多个品类，同时有餐厅、酒店等新业态，截至 2021年 8 月，Muji 在全球拥有 1068 家门店，其中日本 497 家，海外 571 家，全年营收约 270亿元，日本约 100 亿元。从门店设定、产品对比以及品牌输出来看，Daiso、Muji 以及Miniso 已出现差异化定位，从消费者反馈来看，Daiso 与 Watts 为代表的百元店突出性价比、实用、产品使用感至上，而 Muji 更侧重于简约、精致的生活理念传播，名创优品通过 IP 联名、子品牌 TOPTOY 的矩阵搭建，则逐渐形成以兴趣为核心的品牌内核。
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名创优品-全球日杂零售龙头携第二曲线蓄力扩张-220721（28页）.pdf
国内自有品牌综合零售市场稳健增长（高于生活家居大盘）
家居生活产品规模广阔且增长稳健
扩张阶段费用存在提升
毛利率整体上行
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