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表8、B2C模式下用户消费频次显著提升，复购率提高
表8、B2C模式下用户消费频次显著提升，复购率提高
行业数据
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所属报告：
三只松鼠-扬帆起航的线上零食第一品牌-190717（34页）.pdf
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图12线下药店布局O2O与B2C业务的模式
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商业模式
2026-07-01
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2B2C线上渗透率提升速度对比（%）
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行业数据
2026-05-19
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图24、2025年至今（2026-04-30）振华科技、振华风光与国防军工（中信）指数收益率复盘
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行业数据
2026-05-13
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图表432023-2025年维京游轮复购率情况
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行业数据
2026-04-28
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方便面行业市占率年度复盘
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竞争格局
2026-04-24
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方便面行业市占率月度复盘
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竞争格局
2026-04-24
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22-24年复购客户等收入变化趋势（百万元）
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行业数据
2026-03-20
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2022-2024年终端客户情况及复购率（个，%）
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行业数据
2026-03-20
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图表14实物商品网上零售额增速（左轴）及网购渗透率（右轴）
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行业数据
2026-03-16
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图59、2022年以来美国10年期国债收益率和恒基地产TTM股息率复盘（截至2026年3月12日）
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行业数据
2026-03-15
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按地区划分的家具家居类B2C电商市场GMV（十亿美元）
fCDlubTku70gICB8IOe+juWbvSB8IOasp+a0siB8IOS4reWbvSB8IOWFtuS7liB8CnwtLS0tLS0tLXwtLS0tLS18LS0tLS0tfC0tLS0tLXwtLS0tLS18CnwgMjAxOSAgIHwgMzYgICB8IDQ5ICAgfCA2NiAgIHwgMzIgICB8CnwgMjAyMCAgIHwgNDcgICB8IDU2ICAgfCA3NiAgIHwgMzYgICB8CnwgMjAyMSAgIHwgNTggICB8IDY5ICAgfCA4OSAgIHwgNDQgICB8CnwgMjAyMiAgIHwgNjYgICB8IDc3ICAgfCA5NiAgIHwgNTAgICB8CnwgMjAyMyAgIHwgNzUgICB8IDg2ICAgfCAxMDkgIHwgNTcgICB8CnwgMjAyNEUgIHwgODcgICB8IDk4ICAgfCAxMjQgIHwgNjUgICB8CnwgMjAyNUUgIHwgOTggICB8IDEwOSAgfCAxNDEgIHwgNzUgICB8CnwgMjAyNkUgIHwgMTEwICB8IDEyMSAgfCAxNjAgIHwgODYgICB8CgrotYTmlpnmnaXmupDvvJrlgrLln7rogqHku73mi5vogqHor7TmmI7kuabvvIzlvJfoi6Xmlq/nibnmspnliKnmlofpooTmtYvvvIzlhYnlpKfor4HliLjnoJTnqbbmiYDmlbTnkIY=
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行业数据
2026-03-12
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中国卖家家具家居类B2C海外电商市场GMV（十亿元）
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行业数据
2026-03-12
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东鹏“F2B2b2C”的数字化管理闭环逻辑框架
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行业数据
2026-03-11
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女性私密健康产品/服务复购意愿、未来消费及推荐度分析
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行业数据
2026-03-06
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图25：中国农村网购渗透率
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自研数据
2026-02-05
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超过4.08亿，2016-18年的CAGR超过14%，浏览支付转化率（订单数/独立访客数）超过11%。随着访客数的上升，订单数及消费人数亦保持快速增长。2018年订单数超过7,200万单，交易用户数超过3,900万人。其中，平均单次消费金额和年度人均消费金额有所下降，人均消费频次有所提升，主要系零食品类的发展及包邮促销活动的增多所致。随着零食品类的发展，其较低的包均价较拉低了单次消费金额。2018年公司为了打造新爆款产品，进行了单品包邮促销，单次消费金额随之下降。同时，引流产品的设置吸引了众多新客户，客户基数的增加和单次消费金额的下滑共同导致人均消费金额的下降。但随着消费频次的上升及复购率的提高，综合来看，B2C模式下营收呈现正向提振的效果。
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三只松鼠-扬帆起航的线上零食第一品牌-190717（34页）.pdf
表9、三只松鼠加盟要求投入少
表8、B2C模式下用户消费频次显著提升，复购率提高
表7、B2C模式下均值数据
元/100克
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