DEPOSCO：2023全渠道和履行基准报告（英文版）（17页）.pdf

1、12023 OMNICHANNEL AND FULFILLMENT BENCHMARK REPORTRETAILERS TOOLKITS NOW INCLUDE MEDIA NETWORKS AND MARKETPLACESSPONSORED BYCarlos Montes-2023 Omnichannel and Fulfillment Benchmark Report2In 2023,retailers continued to grapple with the multiple challenges involved in creating a seamless omnichannel

2、experience for customers many of which are related to fulfilling orders when,where and how customers want while still maintaining acceptable profit margins.But while the problems may be familiar,some of the solutions are new(or at least new-ish)including the crown jewel of 2023,retail media networks

3、(RMNs).Just over half(51%)of the 112 retailers responding to the 2023 Retail TouchPoints Omnichannel and Fulfillment Benchmark Survey added RMNs to their digital services offerings in 2023.Many retailers also are returning to tried-and-true tactics,including the 41%that added loyalty program activat

4、ions/experiences and the 39%deploying QR codes in stores.(All three were new response options added this year.)Another fast-expanding sector,marketplaces are increasingly being integrated into retailers omnichannel and fulfillment toolkit.While the biggest benefit of selling via marketplaces was acc

5、ess to a wider customer base,cited by 71%of survey respondents,more than one-third(38%)identified faster,more cost-effective shipping as a positive.5 Key TakeawaysINTRODUCTIONRetail media networks are becoming valuable parts of a seamless omnichannel experience:51%of retailers added an RMN to their

6、digital services offerings in 2023.Marketplaces are proving their worth to omnichannel retailers,both in providing access to a wider customer base(cited by 71%of retailers)and in simplifying fulfillment 38%said faster,more cost-effective shipping via marketplaces was a benefit.The increasingly loud