3634 - 识别基站性能问题以实现实时客户体验监控.pdf

1、Orlando,FLOctober 69IBM TechXchange 20253634Identifying Performance Issues on Cell Site for Real-Time Customer Experience MonitoringRenato GarbinIBM,Tech SME LAThe Importance of Network NPSWhat you will learn in this session0102030405Explore the evolution of communication networksLearn how mobile de

2、vices connect to applicationsUnderstand why NPS is critical in Telecom Identify potential bottlenecks across the networkDiscover how to anticipate problems in mobile networksIBM TechXchange|2025 IBM CorporationNetwork quality defines customer experience and perception of the providerIBM TechXchange|

3、2025 IBM Corporation3Evolution of Communication NetworksVoice and SMS2GBasic Internet3GStreaming,apps,and mobility4GLow latency,IoT,immersive experiences5GIBM TechXchange|2025 IBM Corporation4The Importance of Customer Experience in TelecomCustomers rely on connectivity for critical apps like bankin

4、g,e-commerce,healthcare,and streamingThe quality of the network is a key factor in how customers perceive their telecom providerConnectivity has evolved from a differentiator to an essential part of daily lifeIBM TechXchange|2025 IBM Corporation5The User Connection JourneyIBM TechXchange|2025 IBM Co

5、rporation6User Opens AppDevice Connects to Radio TowerRequest TraversesOperators NetworkReaches Internet/Application ServerNPS is a metric that measures customer loyalty and satisfaction on a scaleThe network is the core of the customer experience.A low network NPS can lead to churnNetwork NPS is sp

6、ecific to the quality of the networkCustomers dont blame the app,but the telecom provider when something doesnt workWhat is NPS and Why It Matters for TelcosIBM TechXchange|2025 IBM Corporation7Measure and Monitor Network SegmentsRadio Network MonitoringStep 5Step 2Step 3Transport and Core Network M