斐朋传播：2025鸡尾酒行业从 “单纯液态饮品” 向 “生活方式载体” 转型研究报告（中译版）（41页）.pdf

1、1|From Liquid to Lifestyle:Rewriting the Rules of Connection and Turning Customers into Lifelong FansFROM LIQUID TO LIFESTYLEREWRITING THE RULES OF CONNECTION AND TURNING CUSTOMERS INTO LIFELONG FANS2|From Liquid to Lifestyle:Rewriting the Rules of Connection and Turning Customers into Lifelong Fans

2、TABLE OF CONTENTS3 FOREWORD4 SETTING THE STAGETHE SCIENCE OF BRANDS6 THE SCIENCE OF AUTHENTICITY8 THE SCIENCE OF STORY10 THE SCIENCE OF FANDOMBRAND SPOTLIGHT 15 LVMH 17 SAZERAC20 CAMPARI 23 DEATH&CO26 MARGARITAVILLEINSIGHTS AND OUTLOOK30 ROI OF BRAND HOMES VS.TRADITIONAL MARKETING32 THE SCALABILITY

3、ROI OF IRL MARKETING35 OUTLOOK&RECCOMENDATIONSABOUT US39 WHO WE ARE40 ABOUT THE AUTHORS2|From Liquid to Lifestyle:Rewriting the Rules of Connection and Turning Customers into Lifelong Fans3|From Liquid to Lifestyle:Rewriting the Rules of Connection and Turning Customers into Lifelong Fans3|From Liqu

4、id to Lifestyle:Rewriting the Rules of Connection and Turning Customers into Lifelong FansFOREWORDBartenders have long been the trusted storytellers of the spirits industry shaping the way their guests understand not only what is in their glass,but the people,brands,and heritage that have informed i

5、t.As the spirits industry evolves,and consumer behaviors change,the industrys most imaginative leaders arent just creating great drinks theyre creating great spaces for guests to connect and experience hospitality.From across the bar counter at Bar Leone in Hong Kong(Spirited Awards Best Internation

6、al Cocktail Bar for 2025),an Italian-style neighborhood cocktail bar,to boutique hotels hosting travelers for business and leisure,and even from spirits brand homes to cultural landmarks,experiences are becoming an increasingly meaningful form of storytelling.Bartenders remain at the heart of this m