Sensor Tower：2025年日本游戏市场洞察报告（46页）.pdf

1、2025?-All Rights Reserved2Sensor Tower?/?Sensor Tower?柱?Sensor Tower?柱?柱?2013?Sensor Tower?柱?Pathmatics?柱?press-?-All Rights Reserved3Sensor Tower?柱?|?Sensor Tower-All Rights ReservedSensor Tower?终Sensor Tower App Advertising Insights?奏?(SOV)?Sensor Tower App Performance Insights?Sensor Tower Audien

2、ce Insights?Sensor Tower Pathmatics Digital Advertising Insights?Facebook?Instagram?X?Twitter?OTT?YouTube?SOV?4-All Rights ReservedSensor Tower?终5Sensor Tower Advanced Usage Insights?Sensor Tower Gaming Insights?RPD?ARPDAU?Sensor Tower Pathmatics Retail Media Insights?(SOV)?Sensor Tower Video Game I

3、nsights PC/?PC?14?PC?100?DAU?MAU?-All Rights Reserved6Sensor Tower?2025?App Store?Google Play?PC?柱?终?SD Gundam G Generation ETERNAL?The Battle Cats?Whiteout Survival?Sensor Tower?Playliner?Live Ops Insights?Sensor Tower?App Store?Google Play?IAP?Sensor Tower?App Store?Google Play?Google Play?-All Ri

4、ghts Reserved7Pathmatics?Facebook InstragramLINELinkedin?OTTPinterestRedditSnapchatTikTokXYouTube?Sensor Tower?/?Sensor Tower?Pathmatics?柱?科?科?同?Pathmatics?塑?柱?科?(SOV)?Facebook?Instagram?X Corp?YouTube?TikTok?OTT?Pathmatics?柱?略?(CPM)?-All Rights Reserved8?PC/?09 20 27 31 35 42?-All Rights Reserved9?

5、-All Rights Reserved?2025?7?12?1?iOS?2?3?4?5?6?7?8?9?10?1?2?3?4?5?好6?7?8?iOS?9?10?0B3B6B9B10$0B$6B$12B?8.23B3.16B1.51B1.47B1.39B1.14B816M803M628M509M$11.5 B$11B$5 B$2.46 B$860 M$688 M$438 M$408 M$383 M$371 M-8.2%-11.2%-9.5%-18.5%-2.5%-16.9%-2.2%+15.4%?-4.7%-5.1%-2.8%-3.3%+0.5%+21.5%?+11.6%+10.1%-4%+

6、17.1%+2.1%+16.5%?2025?IAP?110?奏凭?iOS?2?凭?6.28?转?清?IP?浪?ARPU?刻?Sensor Tower?2025?9?1?7?12?2025?2024?8?2025?7?Sensor Tower?App Store?Google Play?凭?iOS?-All Rights Reserved11?2020?6?iOS?Google Play?IAP?1.6?iOS?同?刻?Google Play?转?科?Sensor Tower?2025?9?1?7?12?2025?2024?8?2025?7?Sensor Tower?App Store?Goog