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Stream Hatchet:2025年第三季度游戏直播趋势报告(英文版)(25页).pdf

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1、Q3 2025Live-Streaming Trends ReportEXECUTIVE SUMMARYA NOTE FROM EDUARD MONTSERRAT(CEO)Stream Hatchets Live-Streaming Trends Quarterly Report is aculmination of the biggest trends,stories,and insights fromthe live streaming and video games industry for Q3 2025.Want to be among the first to hear about

2、 future reports?Subscribe to our newsletter today!Stream Hatchet works with a consortium of industry-leadinganalysts and business leaders to understand key trendsrelated to the impact of live-streaming audiences on gamingcreators,esports,and the broader video games industry.“We hope you enjoy our Q3

3、 2025 videogame live-streaming insights report.We are eager to continue to offermarket-leading insights in the videogame streaming industry,and arethankful for our partners continuedsupport and guidance in framing thisunique data set for those working in thevideo games industry.”ABOUT STREAM HATCHET

4、SQ3 2025 REPORTOur latest quarterly report offers a detailed look into thepast and current state of the video game live-streamingmarket,and its relevance to the popularity of live-streaming platforms,game publisher IP,popular media,and creators.Key takeaways include:Twitch dropped below 50%market sh

5、are for thefirst time ever,partially due to viewbottingcrackdowns(but remains the most-viewed platform)TikTok Live data is in,and the mobile platformbrought in 9.2B hours watched in Q3 2025compared to 4.6B for Twitch-a major shift inperception for where audiences find streamingThe Esports World Cup

6、grew stronger,with theSaudi-backed global gaming event reaching 168Mhours watched-up 73%from 2024Subathon 2025 reached record levels with Kai Cenatas the big winner:His Mafiathon 3 marathon streambrought in 71%of all Subtember subsLive-streaming is the place for sports:As just oneexample,FC Barcelon

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根据《Q3 2025Live-Streaming Trends Report》: 1. 直播观看时长增长:Q3 2025直播观看时长达96亿小时,同比增长13%,创历史新高。 2. 平台市场份额变化:Twitch市场份额首次跌破50%,为48.1%,主要受打击虚假观众行为影响。 3. TikTok Live崛起:TikTok Live观看时长达91.1亿小时,几乎是Twitch的两倍。 4. 电子竞技增长:电子竞技观看时长同比增长8%,达到8.05亿小时,Esports World Cup贡献显著。 5. 游戏观看时长:GTA V观看时长最高,达5.54亿小时;Roblox观看时长增长157%,达2.25亿小时。 6. 新游戏发布:EA Sports FC 26发布30天内观看时长达6230万小时。 7. 流量主表现:Kai Cenat观看时长最高,达9140万小时;女性流量主中,ExtraEmily观看时长最高,达3730万小时。 8. 品牌营销:Kai Cenat的Mafiathon 3活动吸引大量品牌赞助。
"Twitch份额下滑,新平台崛起?" "电竞世界杯再创新高,谁将夺冠?" "Kai Cenat Mafiathon 3,订阅狂潮背后的秘密?"
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