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Adjust:2025年移动应用增长报告:全球排名(英文版)(34页).pdf

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1、The mobile app growth report:2025 editionREPORTOur user acquisition leaderboard 2The mobile app growth report:2025 editionContentsIntroduction.3Methodology:The brand new Adjust Growth Score.5The global growth map .6Country scores .7Global app vertical scores.8 Part 1:Growth by region.10Focus on APAC

2、:Country and vertical scores.11Focus on Europe:Country and vertical scores .13Focus on LATAM:Countries and verticals.15Focus on MENAT:Countries and verticals.17Focus on North America:Countries and verticals.19 Part 2:Spotlight on mobile gaming.21Global Growth Scores.23APAC Growth Scores.25Europe Gro

3、wth Scores.25LATAM Growth Scores.27MENAT Growth Scores.29North America Growth Scores.31 Conclusion.33The mobile app growth report:2025 edition3INTRODUCTION Mapping the future of mobile app growthGlobal app growth is stable in 2025 so far,with installs up 11%year-over-year(YoY)and sessions up 10%YoY

4、in the first half of the year.With acquisition and engagement rising in tandem,its an exciting time to ignite growth and scale strategically in markets offering the most potential for each app vertical and business model.Since 2019,Adjusts Mobile app growth report has helped marketers identify these

5、 opportunities,comparing potential across regions,countries,and verticals.Each edition has evolved alongside the industrys transformationfrom new privacy frameworks to changing platform policies and user behavior.Today,acquisition costs are higher,user journeys are more fragmented,and competition fo

6、r attention is intensifying.Yet,this challenging period is also marked by progress and innovation.Marketers are rapidly embracing next-generation technologies and strategies,including AI-driven analysis and optimization.They are also advancing in contextual and hyper-personalized targeting while com

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根据《2025年移动应用增长报告》的内容,以下是关键点概括: 1. **全球应用增长趋势**:2025年上半年,全球应用安装量同比增长11%,活跃会话同比增长10%,显示应用增长稳定。 2. **增长评分体系**:报告引入了新的Adjust增长评分,考虑安装量、成本效率、用户活跃度和用户留存率,以全面评估应用潜力。 3. **地区表现**:亚太地区以45分的增长评分领先,其次是中东和北非(33.3分)、欧洲(32.4分)和拉丁美洲(30.5分)。 4. **国家排名**:印度以49分的增长评分位居第一,其次是印度尼西亚(43.1分)、阿根廷(34.9分)、哥伦比亚(34.5分)和越南(33.9分)。 5. **垂直领域表现**:游戏领域以45.8分的增长评分领先,其次是出版物(30.8分)、工具(27分)、娱乐(26.2分)和金融(24.6分)。 6. **移动游戏细分市场**:全球范围内,超休闲游戏以35.8分的增长评分领先,其次是混合休闲游戏(34.5分)和卡牌游戏(34.1分)。 7. **未来展望**:报告强调,在竞争加剧和隐私框架演变的情况下,正确利用数据将决定成功的关键。
"2025年全球增长地图揭秘" "APAC地区游戏市场崛起" "移动游戏细分领域增长哪家强?"
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