Adjust：2025年移动应用增长报告：全球排名（英文版）（34页）.pdf

1、The mobile app growth report:2025 editionREPORTOur user acquisition leaderboard 2The mobile app growth report:2025 editionContentsIntroduction.3Methodology:The brand new Adjust Growth Score.5The global growth map .6Country scores .7Global app vertical scores.8 Part 1:Growth by region.10Focus on APAC

2、:Country and vertical scores.11Focus on Europe:Country and vertical scores .13Focus on LATAM:Countries and verticals.15Focus on MENAT:Countries and verticals.17Focus on North America:Countries and verticals.19 Part 2:Spotlight on mobile gaming.21Global Growth Scores.23APAC Growth Scores.25Europe Gro

3、wth Scores.25LATAM Growth Scores.27MENAT Growth Scores.29North America Growth Scores.31 Conclusion.33The mobile app growth report:2025 edition3INTRODUCTION Mapping the future of mobile app growthGlobal app growth is stable in 2025 so far,with installs up 11%year-over-year(YoY)and sessions up 10%YoY

4、in the first half of the year.With acquisition and engagement rising in tandem,its an exciting time to ignite growth and scale strategically in markets offering the most potential for each app vertical and business model.Since 2019,Adjusts Mobile app growth report has helped marketers identify these

5、 opportunities,comparing potential across regions,countries,and verticals.Each edition has evolved alongside the industrys transformationfrom new privacy frameworks to changing platform policies and user behavior.Today,acquisition costs are higher,user journeys are more fragmented,and competition fo

6、r attention is intensifying.Yet,this challenging period is also marked by progress and innovation.Marketers are rapidly embracing next-generation technologies and strategies,including AI-driven analysis and optimization.They are also advancing in contextual and hyper-personalized targeting while com