2018年如何做产品战略会议.pdf

1、来自硅谷及国内一线大咖实力分享!PM-Summit 2018全球产品经理大会P r o d u c t M a n a g e m e n tS u m m i t“博览Boolan”服务号How to Run a Quarterly Product Strategy MeetingGibson Biddle Boolan PM Summit June 30,2018Encourage independent decision-making by employees Share information openly,broadly and deliberately Are extraordin

2、arily candid with each other Avoid rules,and Hire and keep only the most talented people.At Netflix we:Our core philosophy is people over process.1.Two strategy models 2.Product strategy meeting setup 3.Meeting simulationHow to Run A Product Strategy MeetingProduct Strategy Models:GLEe DHM1Strategy

3、Long-term plan Hypotheses for how to build customer&shareholder value Tactics Short-term projects to test above hypothesesWhy strategy?Ensure teamwork Motivating,high-level view Discipline without process Enable prioritization&saying“no,”a lotFocus&phasing:GLEe 1.Get big on _ 2.Lead _ 3.Expand _Long

4、-term trends DVD Players eCommerce Subscription Internet video TV-based game systems Automation Social Mobile Internationalization Personalization Machine learning/AI VoiceLong-term trends DVD Players eCommerce Subscription Internet video TV-based game systems Automation Social Mobile Internationali

5、zation Personalization Machine learning/AI VoiceFocus&phasing 1.Get big on DVDs 2.Lead streaming 3.Expand worldwideThe DHM Model Delight customers in Hard-to-copy Margin-enhancing waysDelight customers Personalized Instant delivery Value Easy Selection New releases All devices Original content Downl

6、oad Multiple streams 4K video&audio Voice ID&controlHard-to-copy Brand Network effects Unique technology Economies of scaleNetflix examples“Movie enjoyment made easy”Device ecosystem Personalization Content costsMargin-enhancing Price&plan tests Used disk sales Advertising Less expensive contentProd