IBM：5G 时代的娱乐消费者有何期望（28页）.pdf

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1、 研究洞察 5G 时代的娱 乐，消费者有 何期望 塑造视频流媒体、沉浸式媒体 和电子竞技新体验 IBM 商业价值研究院 1 Janet Snowdon、Steve Canepa、Bob Fox 和 Rob van den Dam 合著 谈话要点 消费者对 5G 技术兴趣盎然 5G 为消费者带来的最重要好处是能够提 升移动视频流的质量，最终转向超高清 (UHD) 格式。 沉浸式媒体吸引了消费者的浓厚兴趣 消费者对沉浸式媒体，即互动性、多感 官、数字化体验的热情不断高涨。虚拟 现实 (VR)、增强现实 (AR) 和 360 度视频 等新兴技术的发展使得这些增强型体验 成为可能。 电子竞技成为一种主

2、要娱乐类型 电子竞技越来越受欢迎，吸引了全球的 观众和玩家，成为电视节目和传统体育 的劲敌。 直接面向消费者 (DTC) 关系 在过去的十年里，媒体和娱乐 (M Weprin, Alex. “Worldwide Streaming Subscribers Surpass Cable Subscribers For First Time.” MediaPost. publications/article/333566/worldwide-streaming- subscribers-surpass-cable- subs.html 3 Lafayette, Jon. “Cord-Nevers G

3、row to 12% of Adults: MRI-Simmons.” Broadcasting “Netflix eyes Europe and Asia for local content.”Broadband TV News. January 8, 2019. netflix-eyes-europe-and-asia-for-local-content 5 Radulovic, Petrana. “Apple reveals Apple TV Plus original series lineup with first footage.” apple-tv-plus-streaming-

4、shows-movies 6 Levy, Adam. “Amazon Is Serious About Live Sports.” The Motley Fool. November 28, 2018. on-is-serious- about-live-sports.aspx 7 Ibid. 8 Soshnick, Scott. “Facebook Signs Exclusive Deal to Stream 25 MLB Games.” Bloomberg. March 9, 2018. 03-09/facebook-says-play-ball-in-exclusive-deal- to

5、-stream-25-mlb-games 9 Hayward, Andrew and Henry St Leger. “Disney Plus release date, pricing, and brand new Marvel shows.” techradar. August 16, 2019. service-disneys-all-inclusive-streaming-package- explained 10 Spanger, Todd. “Quibi Has Already Booked $100 Million in Ad Sales, Jeffrey Katzenberg

6、and Meg Whitman Say.” Variety. June 19, 2019. million-ads- jeffrey-katzenberg-meg-whitman- cannes-1203247177; Herrman, John.“How TikTok Is Rewriting the World.”New York Times. March 10, 2019. style/what-is-tik-tok.html?searchResultPosition=7 11 Eargle, Brittany. “Wimbledon serves up AI-enabled highl