Dash Social：2025家居行业社交媒体基准报告（英文版）（32页）.pdf

1、Social Media Benchmark ReportHome IndustryContentsBenchmark Performance,Methodology and KPIs2Trends4Cross-ChannelTikTokInstagramYouTubeHome Industry Overview8Deep Dives9TikTokInstagramYouTubeWhat We Can Learn From the Home Industry25Facebook,Pinterest,LinkedIn and X at a Glance27Cover image:studiomc

2、gee2025 Social Media Benchmark Report|1Benchmarking PerformanceUnderstanding your brands social media performance starts with knowing whats typical in your industry.This report explores comprehensive benchmarks across key metrics and social channels,including TikTok,Instagram and YouTube.These insig

3、hts help set clear goals,strengthen content strategy and support faster audience growth.About the DataFor the H1 2025 Social Media Benchmark Reports,Dash Social pulled a sample of global companies across TikTok(n=1,170),Instagram(n=2,978),and YouTube(n=644),analyzing their activity between July 1,20

4、24 December 31,2024,to determine average performance against a predetermined set of KPIs.These benchmarks include organic,boosted,and promoted content but exclude paid ads.They apply to handles with at least 1K followers,covering both customers and non-customers.The results have been published in se

5、parate reports broken down into the following industries:beauty,fashion,luxury,media,publishing,CPG,food and beverage,retail,home,travel,wellness,and real estate.Defining the Home IndustryThe home industry is the sector for lifestyle products and decor for consumers lookingfor inspiration to transfo

6、rm their living space.2025 Social Media Benchmark Report|2KPIsAverage Monthly Growth RateThe average number of followers added on a monthly basis.Why It Matters:It helps brands understand the rate at which the industry is growing and how they measure up.Average Reach Per Post The average number of u