Crayon：2025年竞争情报现状报告（第八版）（英文版）（44页）.pdf

1、20258thEdition!the industrys largest&longest-running benchmark reportstate ofcompetitive intelligence2025table table of contentsIntroduction03Compete Program Basics 05Investments In Competitive Intelligence10Markets are Really Competitive 14Enabling Sales Teams19CI Deliverables&Stakeholders26Compete

2、 Program Challenges29CI+AI31CI Measurement37Conclusion41About Crayon(and Methodology)44How Can you Increase Sales Effectiveness?Throughout this report well identify the concrete ways companies can increase their sales rep readiness based on data from the survey responses.How Can you Increase Sales E

3、ffectiveness?Throughout this report well identify the concrete ways companies can increase their sales rep readiness based on data from the survey responses.This years data confirms what many of us have been feeling:markets are more competitive than ever.55%of companies say they have more competitiv

4、e deals than they did a year ago,and sellers are facing competitors in nearly 7 out of every 10 deals.And yet the typical company rates their effectiveness in competitive selling just a 3.8 out of 10 a painful reminder that most teams are losing head-to-head competitive deals they should be winning.

5、In fact,the typical enterprise in this years report is losing$2 to$10 million a year in competitive deals they could have won!So how can you change the game?The biggest opportunity is AI.The adoption and impact of AI on compete has been exponential and transformative.We saw an incredible 76%increase

6、 in adoption of AI in the compete process in 2024,and those AI-powered teams saw a whopping 82%lift in sales effectiveness.Beyond AI,there are winners emerging in every industry who are out-competing their peers,and this years report shows you that blueprint so you can replicate their success.For ex