1、Published April 2,2025Startups are finding that serving historically underserved or disadvantaged populations in healthcare can boost the bottom line,aid in retention and play a vital role in improving and maintaining patient health.”2024 was the biggest year for womens health investment yet.And its
2、 probably even bigger than we think.Core womens health investment reached a new high of$2.6B in 2024.But when you include funding for adjacent diseases where women are affected differently or disproportionately,the investment amount grows to$10.7B.That data isnt included in whats generally considere
3、d to be womens health,but maybe it should be.In our 2023 Innovation in Womens Health report,we examined the powerful reasons womens health became a focus for healthcare innovation and discussed two waves of womens health investment.More recently,the emergence of fertility and maternal apps brought a
4、 new wave of investment and conversation.In the next wave,funding was focused on solutions for the unique conditions affecting women.Exciting innovation is still happening in those spaces.Startups are tackling issues like menopause and perimenopause,maternal health,pregnancy risk analysis and fertil
5、ity.Now were in a new stage.New clinical research is driving awareness of how deeply interconnected womens health is to the rest of healthcare.Were learning more about the causes and biological drivers behind conditions that affect women differently and disproportionately.If gaps in care are causing
6、 womens health outcomes to be worse,or if major diseases are predominantly affecting women,then those are womens health issues,even if women arent exclusively affected.Increased awareness has brought increased growth.Investment in womens health has more than tripled since 2020,creating new segments
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