1、Retail e-Commerce Market in the Republic of KazakhstanAnalysis for 12 months of 2024June 2025Context of the Study Strategy&,part of the PwC global network of firms,together with theDigital Kazakhstan Association(DKA),presents the results of the studyAnalysis of the retail e-commerce market*in the Re
2、public of Kazakhstan for 12 months of 2024.The data analysis was carried out by the Data&Analytics team,whichincludes data analysts,data engineers,and consultants with industrialexpertise.The largest representatives of the e-commerce market in the Republic ofKazakhstan participated in the study:Kasp
3、i.kz,Halyk Market,ForteMarket and other market players who wished to maintain confidentiality.The results of the study include:Overview of the e-commerce market in the Republic of Kazakhstan Volume of e-commerce and its share in comparison with the volumeof total commerce in the Republic of Kazakhst
4、anNumber of transactions and average checkShare of marketplaces in e-commerceKey trends in the e-commerce marketData collection was carried out in Q2 2025.*The definition of retail e-commerce includes business activities relatedonly to the online sale of goods to individuals with delivery or pickupf
5、rom shops and pick-up points.Excluded from the analysis are the following categories:railway and airtickets,cars,apartments,fitness memberships,educational coursesand trainings,food delivery,classified websites,vouchers and bettingservices,utilities and other payments,as well as other categories not
6、related to the sale of goods to individuals.2|Strategy&retail e-commerce market in Kazakhstan for 2024In 2024,the retail e-commerce market inKazakhstan maintained high growth rates,continuing the dynamics established in previousyears.The market volume reached 3.4 trillion tenge,increasing by 42%comp
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