BDA_Forum_1_脱碳叙事.pdf

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1、BuildingDecarbonization NarrativesJessie Sitnick,James Glave,and Lana GoldbergApril 17,2024Agenda1.What are narratives and why do they matter in transitions?2.How are incumbents challenging the rise of building electrification?3.How do Canadians feel about building decarbonization?4.Table discussion

2、sTodays PanelistsJames GlavePresidentBright Future StudioJessie SitnickVice President,ExternalThe Natural StepLana GoldbergClimate Campaigner-Safe CitiesStand.earthWhat are narratives and why do they matter in transitions?Part 1 Narratives are a normal part of our lives While they contain informatio

3、n,they are not about information Empathy is the most powerful tool we can bring to narrative work We can shift peoples narratives,but we cant get them to believe what we believe because its true.If I do a good job,at the end of this short section youll agree that.Raise your hand if you are an expert

4、 in narrativesSeriously.Raiseem!Lets prove it.Quiz time.Which of these is a narrative?A.Freedom of speech is fundamental to democracyB.Everyone has the right to feel safe from hate on campusC.People should be exposed to ideas that make them uncomfortableD.Language that justifies violence has no plac

5、e in our schoolsE.All of the aboveWhich of them do you believe is true?What would it take to change your mind?A narrative by any other name.Frames(George Lakoff)-mental structure that shapes how we see the world.Metaphors/archetypes-make the unfamiliar familiar Conventional wisdom-unquestioned assum

6、ptions often based on “they say.”Anatomy of narrativeStickyHas legsFeel trueNot changed by new infoUnderpinned by emotions&valuesConnected to identityWhy do narratives matter in times of change or transition?Narratives help us navigate and simplify our complex realities and relationships Our realiti