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DHL:2025年全球电子商务趋势报告:购物行为、物流偏好与市场动态(英文版)(78页).pdf

上传人: Y**** 编号:711381 2025-06-06 78页 18.25MB

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1、We surveyed 24,000 online shoppers across 24 global markets to bring you in-depth insights into how the world browses and buys online.Explore how shoppers expectations shift across generations,shopper types and countries.From frustrations to purchase drivers,this report reveals what matters most fro

2、m the rise of social commerce and growing opportunities in cross-border shopping,to the demand for seamless delivery and flexible returns,sustainable practices and AI-powered e-commerce features.Uncover what makes todays online shoppers click buy now and why they abandon their carts so you can grow

3、your e-commerce sales.What really drives online shoppers to buy or abandon their carts?2025 E-Commerce Trends ReportLooking for more data and insights from the report?Fill out the enquiry form on our website to connect with one of our experts.2|IntroductionArgentinaThe Czech Republic MoroccoSwedenAu

4、straliaFranceThe NetherlandsThailandAustriaGermanyNigeriaTurkeyBrazilIndiaPolandThe UAECanadaItalySouth AfricaThe UKChinaMalaysiaSpainThe USAClick to see how this report was compiledFind out moreFree delivery,flexible returns,real-time tracking see what it takes to get shoppers to click buy now or r

5、isk losing the sale.Delivery&returnsSocial platforms arent just influencing shopping theyre driving it.Discover which platforms are rising,how to convert shoppers and how social is set to shape the next five years of e-commerce.How much do shoppers really care about sustainability and what do they e

6、xpect from retailers?See what matters most,whats driving decisions and how circular choices are catching on.Sustainability&the circular economyWhere are shoppers buying from,how often and whats holding them back?See which countries they trust and get the insights you need to grow in new markets.Cros

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根据文章内容,以下是关键点的概括: 1. **全球电商趋势**:文章调查了24个国家的2.4万名在线购物者,分析了全球电商趋势。主要发现包括: - 58%的全球购物者每周至少在线购物2-3次,但只有22%每周至少购买一次。 - 91%的购物者使用智能手机购物,其中47%使用语音命令。 - 52%的购物者因配送太慢而放弃购物车,而33%因支付方式不可用而放弃。 - 72%的购物者希望免费配送,55%希望免费退货。 - 34%的全球购物者有在线购物订阅,其中印度、土耳其和泰国订阅率最高。 2. **社交电商**:社交媒体对购物者购买习惯的影响日益增加,7/10的购物者曾在社交媒体上购买商品。Instagram和TikTok在Z世代中很受欢迎,而Facebook和YouTube是千禧一代的首选。社交媒体电商预计到2028年将超过1万亿美元。 3. **市场趋势**:亚马逊是全球最受欢迎的电商平台,尤其在北美、欧洲和印度。Vinted在二手商品购物者中最受欢迎,而eBay在婴儿潮一代中最受欢迎。 4. **黑五购物**:3/7的购物者在黑五期间购买电子产品,千禧一代最信任零售商的价格,并更倾向于限时优惠。 5. **跨境购物**:3/5的购物者每月至少跨境购物一次,主要动机是寻找更低价商品。但购物者只会在信任的国家购买,美国、英国、德国、中国等是最受信任的目的地。 6. **可持续性**:1/3的购物者因可持续性问题而放弃购物车,Z世代最关注。购物者希望看到更多可持续包装、减少塑料使用等行动。 7. **人工智能**:7/10的购物者希望零售商提供AI购物功能,如虚拟试穿、AR体验等。AI电商市场预计到2034年将达到640亿美元。 以上是对文章主要内容的简要概括。
您最关注哪些内容? 您属于哪一代,购物习惯有何不同? 您属于哪种类型的购物者?
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