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Placer.ai:2025年美国健身行业趋势与消费者行为洞察报告(英文版)(11页).pdf

上传人: Kell****reet 编号:710029 2025-05-27 11页 1.57MB

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1、 May 2025 The Current Pace of the Fitness Space Dive into the data to explore recent visitation patterns and consumer trends in the fitness space and uncover potential keys to success,rooted in location intelligence.Table of Contents Fitness Flexes Its Muscles.1 Back in Shape:The COVID Recovery.2 Ge

2、tting Gains:Strong Q1 25.3 Increasing Reps:Visitor Frequency Up At Leading Chains.4 Fitness Clubs at Different Price Points.6 Household Income Bulks Up.6 Average Stay Increases.7 Workouts on a Schedule.8 Fitness Continues to Grow.10 Key Takeaways.10 2025 Placer Labs,Inc.|More insights at placer.ai|2

3、 Fitness Flexes Its Muscles Like many industries in recent years,the fitness sector has experienced significant shifts in consumer behavior.From the rise in home workouts during the pandemic to the strain of hyper-inflation,foot traffic trends to gyms and health clubs have been as dynamic as the con

4、sumers they serve.This report leverages location analytics to explore the consumer trends driving visitation in the fitness space and provides actionable insights for industry stakeholders.Back in Shape:The COVID Recovery The pandemic drove several shifts in the fitness space.Widespread gym closures

5、 led consumers to embrace home-based workouts,while demand for all things fitness increased due to an emphasis on overall health and wellness.This subsequently drove a renewed interest in gym-based workouts as restrictions lifted even as some consumers remained committed to their home workout routin

6、es.In Q1 2023,visits to fitness chains surpassed Q1 2019 levels for the first time since the onset of the pandemic,a sign that consumers had recommitted to out-of-home fitness.And in Q1 2024 and Q1 2025,fitness chains saw further growth,climbing to 12.8%and 15.5%above the Q1 2019 baseline,respective

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本文概述了2025年健身行业的复苏和增长趋势。疫情后,消费者对健身的兴趣恢复,健身房的人流量超过了2019年同期。关键数据包括:1)2023年第一季度,健身房的人流量超过了2019年同期;2)2024年和2025年第一季度,健身房的人流量进一步增长,分别比2019年同期高出12.8%和15.5%;3)2025年第一季度,所有分析的健身房连锁品牌中,频繁访问(约每周一次)的会员比例高于2024年同期;4)2025年第一季度,中等收入家庭的平均家庭收入(HHI)高于全国平均水平,表明即使是价格较低的健身连锁品牌也在吸引相对富裕的客户群。文章还提到,消费者选择健身房时,除了成本外,还考虑了便利性、课程设置、社区和动机等因素。此外,健身房的人均停留时间在2022年至2025年间有所增加,健身房可以在高峰时段安排更多课程,并通过折扣或促销活动鼓励在非高峰时段使用设施。
"健身行业恢复状况如何?" "消费者健身趋势有哪些变化?" "如何提高健身房的客流量和会员留存率?"
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