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1、A lot is changing in 2020, but one thing is certain, licensing is still in business. License Globals biggest annual report looks at the most important licensors and global licensing agents impacting the industry today.Read the latest profiles on business leaders, industry innovators, licensing trend

2、s and, of course, the brand activity behind the multi-billion dollar industry. TOP 25 GLOBAL LICENSING AGENTSTHE LICENSING INDUSTRYS THOUGHT LEADERLICENSEGLOBAL.COM AUGUST 2020BEFORE THE WORLD was hit with the tumult, disruption and curveball that blindsided business in 2020 the COVID-19 pandemic th

3、e 2019 licensing landscape was already in the throes of immense transformation. Major mergers and acquisitions, such as the CBS-Viacom merger and Disneys acquisition of 21st Century Fox, which were completed on Dec. 4 and March 20, respec-tively, had major implications across business for media gian

4、ts, their subsidiaries and their consumer products programs. Disneys $71.3 billion acquisition of 21st Century Fox eff ectively gave the entertainment powerhouse ownership of former Fox television networks including National Geographic Part-ners and FX Networks, as well as properties like “Deadpool”

5、 and Fox-owned Marvel characters, such as the Fantastic Four and X-Men. Disney also acquired Foxs 30 percent ownership of Hulu as part of that March deal, and then went on to retain complete control of the streaming service by May 2019. On Nov. 12, the entertain-ment behemoth launched its own video

6、on-demand streaming service, Disney+, sending shockwaves throughout the streaming world.Its safe to say, changes are afoot, and the licens-ing industry has been bending with the wind like a nimble palm tree, refl ecting these changes every step of the way, which has, in turn, impacted this years Top