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奥纬咨询:2024零售业的未来:生成式AI赋能零售商店研究报告(英文版)(14页).pdf

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1、The Future Of RetailGENERATIVE AI-POWERED RETAIL STORESJens TorchallaTanja ColaneroCorey RochkinCONTENTSTwo Key Benefits Of Generative AI In Store Operation 4Drive cost and productivity improvements 4Fuel new growth 6Unlocking Generative AI Value In Stores Empowers Staff And Builds Momentum 7Empower

2、 everyone 7Build momentum 7Generative AI Use Cases For Store Associates 8Daily associate tasks 8Customer support assistant 9Store management 10Knowledge assistant 11Onboarding and training 12Inventory managment 12 Oliver Wyman3The Future Of Retail:Generative AI-Powered Retail Stores In the dynamic w

3、orld of retail,generative artificial intelligence(generative AI)is revolutionizing the game.But can it also revolutionize how retail stores operate?In this article,we explore how generative AI can serve as a catalyst for retailers to operate their stores leaner and more cost-efficiently,while provid

4、ing store associates with enhanced knowledge and decision support.Furthermore,we believe that generative AI has the potential to fuel new growth for retailers,particularly by improving the customer shopping experience through hyper-personalized offers.This article delves into the impact of generativ

5、e AI on store operations and the workforce,showcasing accessible and ready-to-implement use cases that can generate high impact in these early stages of technology adoption.Oliver Wyman4The Future Of Retail:Generative AI-Powered Retail Stores TWO KEY BENEFITS OF GENERATIVE AI IN STORE OPERATION1 Oli

6、ver Wyman Forum Generative AI report with 25,000 global respondents across 19 countries including US,Canada,Mexico,BrazilThe adoption of generative AI in stores brings forth a twofold benefit:driving cost and productivity improvements,and fueling new growth.Together,these benefits create a virtuous

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本文主要探讨了生成式人工智能(Generative AI)在零售业中的应用,特别是其在零售店运营中的作用。文章指出,生成式AI在零售店运营中具有双重优势:一方面,它可以通过自动化重复性任务、支持决策制定和提高管理层效率来降低成本和提高生产力;另一方面,它可以通过改善客户购物体验、提供个性化服务和促进创新来推动新的增长。文章还详细介绍了生成式AI在零售店中的应用案例,包括为店员提供知识助手、任务管理、客户支持助手、预测性维护等功能,以及如何通过这些应用提高店员的工作效率和客户满意度。最后,文章强调了生成式AI在零售业中的潜力,并鼓励零售商积极探索和采用这一技术。
零售业如何利用生成式AI提高效率? 生成式AI如何帮助零售店员提升客户服务? 零售业如何通过生成式AI实现增长?
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