奥纬咨询：2024零售业的未来：生成式AI赋能零售商店研究报告（英文版）（14页）.pdf

1、The Future Of RetailGENERATIVE AI-POWERED RETAIL STORESJens TorchallaTanja ColaneroCorey RochkinCONTENTSTwo Key Benefits Of Generative AI In Store Operation 4Drive cost and productivity improvements 4Fuel new growth 6Unlocking Generative AI Value In Stores Empowers Staff And Builds Momentum 7Empower

2、 everyone 7Build momentum 7Generative AI Use Cases For Store Associates 8Daily associate tasks 8Customer support assistant 9Store management 10Knowledge assistant 11Onboarding and training 12Inventory managment 12 Oliver Wyman3The Future Of Retail:Generative AI-Powered Retail Stores In the dynamic w

3、orld of retail,generative artificial intelligence(generative AI)is revolutionizing the game.But can it also revolutionize how retail stores operate?In this article,we explore how generative AI can serve as a catalyst for retailers to operate their stores leaner and more cost-efficiently,while provid

4、ing store associates with enhanced knowledge and decision support.Furthermore,we believe that generative AI has the potential to fuel new growth for retailers,particularly by improving the customer shopping experience through hyper-personalized offers.This article delves into the impact of generativ

5、e AI on store operations and the workforce,showcasing accessible and ready-to-implement use cases that can generate high impact in these early stages of technology adoption.Oliver Wyman4The Future Of Retail:Generative AI-Powered Retail Stores TWO KEY BENEFITS OF GENERATIVE AI IN STORE OPERATION1 Oli

6、ver Wyman Forum Generative AI report with 25,000 global respondents across 19 countries including US,Canada,Mexico,BrazilThe adoption of generative AI in stores brings forth a twofold benefit:driving cost and productivity improvements,and fueling new growth.Together,these benefits create a virtuous