1、Online car sales benchmark analysis 2025What is driving conversion and what is slowing it downWHITEPAPER 03 Introduction 06 Executive summary 07 Mini encyclopedia online car sales 08 Why do customers buy?11 The automotive customer journey 14 Results of the online car sales benchmark analysis 24 Voic
2、es from the field 28 Solutions for conversion optimization 31 Conclusion Content1 MHP:2023 ONLINE CAR SALES STUDY:https:/ Like the experts questioned,MHP considers the term“online car sales”to refer to car purchases made completely online,where the purchase process is concluded completely via the in
3、ternet,including the selection,configuration,payment,and contract finalization.Car subscriptions and leasing contracts are also included.3 Deutschlandfunk:Crisis in the German automotive industry:Should the government help?:https:/www.deutschlandfunk.de/autoindustrie-krise-staatliche-hilfen-100.html
4、Buying a car at the dealership?This situation could soon be a thing of the past,as car pur-chases are becoming increasingly digital.Accord-ing to MHPs online car sales study published in 2023,22%of those surveyed said they have already purchased a car online.That represents a 144%increase compared t
5、o 2020.1 And those who are still a bit hesitant to purchase a car completely online still tend to do research on the internet before making a purchase in order to be well informed when they show up at the dealership.That should be reason enough for dealerships,OEMs,sales platforms,and websites to ta
6、ke a closer look at customer journeys for their online car sales solutions.2 Low sales figures,especially in the electric segment,as well as fierce compe-tition from China and dwindling profits3 create more pressure to configure the online car buy-ing experience to be as intuitive,informative,and ef
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