JungleScout：亚马逊艺术与用品类关键词趋势报告（英文版）（9页）.pdf

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1、Key takeawaysNiche products offer low-competition opportunities.While many core art supplies keywords like“paint”and“drawing”are highly competitive,niche keywords such as“glow markers”and“ceramics to paint”present opportunities for brands to target lesssaturated markets.Brands that move quickly to f

2、ill gaps in these nichescan capture new audiences with relatively lower ad costs.IntroductionUsing data from Jungle Scout Cobalt,unlockthe latest keyword trends for art supplies onAmazon.See what shoppers are searchingfor and learn how to use these insights tooptimize your targeting strategies.Growi

3、ng demand for specialized materials.Keywords like“18x24 drawing pad,”“newsprint pad,”and“quills”reflect growing demand for more advanced and specialty art supplies,suggesting that consumers may be engaging in more long-term artprojects as they prepare for indoor winter activities and return to highe

4、reducation art training.Seasonal crafting could boost holiday sales.There is a clear increase in consumer demand for seasonal craft itemssuch as“pumpkin paint”(searches+253%).In addition to marketing theirproducts as potential gifts for upcoming holidays,brands should alsopromote arts and crafts sup

5、plies as seasonal family activities to driveeven more Q4 sales.Keyword Trends(Non-Branded)Explore the most-searched art supplies keywords that do NOT contain brand namesTop 15 Keywords by Search Volume30-daysKeywordSearch trendSearch volume2,900,9422,748,1211,293,5311,141,6921,057,064815,362Competit

6、ion*Very HighVery HighVery HighVery HighVery HighVery HighVery HighVery HighVery HighVery HighVery HighVery HighVery HighVery HighVery HighPour paint-29%-3%PaintINSIGHT UNLOCKEDPainting-17%-17%-37%+3%Broad,high-competition keywordslike“pour paint”and“crafts”areWoodCraftsexperiencing sharp declines,l