尼尔森：2024-25年广告预定季新前沿规划季投资指南（英文版）（32页）.pdf

1、Your Guide to the 2024-25 Planning SeasonUpfronts NewFrontsFrontierTheNextCopyright 2024 The Nielsen Company(US),LLC.2Table of contentsIntroductionSection 1New platform and programming trendsSection 2 New audience trendsSection 3Ad trends and outcomes insightsConclusionAbout Nielsen3515233132Copyrig

2、ht 2024 The Nielsen Company(US),LLC.3IntroductionHave we entered a time loop?If youre just back on Terra after a 20-year mission on the USS Enterprise,youre likely to do a double take when you see that the programs on TV screens today are the same that played before you left(NCIS came out in 2003,Gr

3、eys Anatomy and Criminal Minds in 2005).The screens are flatter,and youd have to turn to Paramount+instead of UPN to see your own Star Trek adventures now,but many of the most-popular programs are the same.Is streaming the latest incarnation of TV syndication?While top quality content will always fi

4、nd its way to the screen,the way that people are consuming that content today is radically different than it was only a few years ago.And those changes in viewing behavior,in turn,are transforming the industry.How do you navigate these changes?To help you chart your course,we put this guide together

5、 highlighting three paradigm shifts for the 2024-2025 Upfronts/NewFronts planning season.Suits breaking records week after weekNCIS,Greys Anatomy,and Criminal Minds at the top of the chartsFAST and ad-supported streaming picking up steamMedia companies bundling channels like its 1999Copyright 2024 T

6、he Nielsen Company(US),LLC.4IntroductionIn a world where linear broadcast and cable represent just half of overall TV viewing,the traditional TV seasons rule over the calendar may be shifting,and buyers and sellers need to operate with more agility and flexibility.The Upfronts still have a critical