NRG：2021年电信行业调查报告-了解用户手机使用及5G速率预期（英文版）（23页）.pdf

1、THE NEED FOR SPEED Understanding Mobile Phone Use and 5G Expectations2021COPYRIGHT 2021 THE NORTHRIDGE GROUP2The Need for Speed: Understanding Mobile Phone Use and 5G ExpectationsReport OverviewThe Need for SpeedUnderstanding Mobile Phone Use and 5G Expectations03Executive Summary 04Mobile Phone Fin

2、dings 06Survey Objectives and MethodologyCarrier Service and Satisfaction 105G Awareness and Interest19NRG conducted a quantitative online survey of n=1,400 US General Population Consumers ages 14-70 who use a mobile phone. All respondents committed to providing thoughtful and honest answers to the

3、survey questions.The 15-minute online survey covered a variety of topics related to mobile phone usage, attitudes, and preferences.The study was fielded in May 2021 a time when disruptions from COVID-19 had dominated the previous year.+ Online consumer survey among representative US sample + The ana

4、lysis was conductedfor the total sample and several key demographic and behavioral subgroups, including the following age groups:+ Generation Z (Gen Z): born 1996-2015+ Millennials: born 1977-1995+ Generation X (Gen X): born 1965-1976+ Baby Boomers: born 1946-1964+ Develop foundational learning on c

5、onsumer usage habits, attitudes, and behaviors related to mobile phonesand mobile service carriers+ Gain learning on consumer awareness and understanding of, and interest in 5G service+ Understand if and how age, gender, and other key demographic criteria impact these attitudes and behaviorsWhatWhoW

6、hereWhenSurveyObjectivesCOPYRIGHT 2021 THE NORTHRIDGE GROUP3The Need for Speed: Understanding Mobile Phone Use and 5G ExpectationsCOPYRIGHT 2021 THE NORTHRIDGE GROUP4The Need for Speed: Understanding Mobile Phone Use and 5G ExpectationsApple has the majority of the mobile phone device market and is