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希尔顿:2023年旅行者创新旅行体验的新兴趋势报告(英文版)(28页).pdf

上传人: AG 编号:606612 2024-01-01 28页 36.57MB

1、The 2023 TravelerEmerging Trends that are Innovating the Travel ExperienceA Report from HiltonWaldorf Astoria Ras Al KhaimahTABLE OF CONTENTS03 CEO Foreword Setting the Stage for 202304 In SummaryThe Profile of the 2023 Traveler 05 Trend 1 People will turn to travel for deeper,more engaging,human ex

2、periences and connections08 Trend 2People will recognize authentic travel as an essential part of their wellness routine 13 Trend 3Travelers will want to be taken care of more than ever16 Trend 4Travelers want frictionless travel innovations that are both technology-and human-led21 Methodology and C

3、ontact InformationTABLE OF CONTENTS2022 will go down in history as the year when travel came roaring back and changed before our eyes.Travelers appeared earlier and in larger numbers than anyone predicted.We learned how to travel with pets.We packed our bags in search of relaxation and rejuvenation.

4、We attended previously postponed weddings and concerts.We planned corporate retreats for entirely new teams.We cashed in our loyalty points for the long-awaited vacation of our dreams.In 2022,we walked away from our screens and were reminded of the unmistakable power of in-person connections.2022 al

5、so uncovered unexpected friction points.After years of slowing down,life accelerated for many full speed ahead without a clear roadmap,creating a tension between the new and the old.Many employers and employees returned to offices while still joining virtual meetings.Travel demand outpaced travel re

6、covery.For those hitting the road,travel was familiar and unfamiliar at the same time.Both leisure and business travel faced speed bumps,resulting in some challenges,skepticism and less-than-ideal experiences.Despite these realities,travelers continued to explore destinations,both new and previous f

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根据Hilton的2023年旅行者趋势报告,2023年的旅行者将寻求更深层次、更引人入胜的人际体验和联系。报告指出,84%的全球消费者希望在2023年进行与去年相同或更多的旅行。此外,56%的受访者表示他们最关心的是在2023年有一个更简单的旅行体验。报告还发现,40%的旅行者将在2023年寻找更沉浸式的个性化体验和活动,如表演、活动、课程或水疗治疗。此外,35%的受访者表示他们将在旅行中优先考虑改善自己的心理健康。总的来说,2023年的旅行者将寻求无摩擦的旅行创新,这些创新既包括技术驱动的,也包括人为驱动的。
2023年旅行者趋势报告揭示了哪些关键趋势? 旅行者如何通过旅行来提升身心健康? 技术如何与人性化服务相结合,为旅行者提供无缝体验?
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