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Brandfinance:2023年关于最有价值和最强劲的食品乳制品和非酒精饮料品牌的年度报告(英文版)(46页).pdf

上传人: AG 编号:606461 2023-08-01 46页 15.34MB

1、Food&Drink 2023The annual report on the most valuable and strongest Food,Dairy&Non-Alcoholic Drinks brandsAugust 2023Brand Finance Food&Drink 2Contents.2023 All rights reserved.Brand Finance Plc.About Brand Finance3Foreword7David Haigh,Chairman&CEO,Brand FinanceRanking Analysis 8Food 1009Non-Alcohol

2、ic Drinks 25 19Dairy 10 26Brand Spotlight 31Yili 32Methodology34Our Services41Brand Finance Food&Drink 3About Brand Finance.Brand Finance is the worlds leading brand valuation consultancy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of bridging the gap

3、 between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.We quantify the financial value of brandsWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and

4、 countries,we publish over 100 reports annually.We offer a unique combination of expertiseOur teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.We pride ourselves on technical credibilityBrand Finan

5、ce is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,and the first brand valuation consultancy to join the International Valuation Standards Council.Our experts helped craft the internationally recognised standards on Brand Valuation ISO 10668 a

6、nd Brand Evaluation ISO 20671.Our methodology has been certified by global independent auditors Austrian Standards as compliant with both,and received the official approval of the Marketing Accountability Standards Board.Get in T business enquiries,please contact:Richard HaighManaging DFor all other

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本文主要介绍了Brand Finance发布的2023年全球食品、乳品和非酒精饮料品牌价值报告。报告指出,雀巢再次成为全球最有价值的食品品牌,品牌价值为224亿美元。中国乳品品牌伊利以124亿美元的品牌价值位居第二。在非酒精饮料领域,可口可乐以335亿美元的品牌价值连续多年位居榜首。此外,报告还评估了品牌的可持续性,雀巢和芬兰品牌Valio在可持续性感知价值方面位居前列。报告还强调了品牌强度的重要性,并提供了品牌评估和战略咨询服务。
2023年食品饮料品牌价值报告的主要内容是什么? 哪些品牌被评为全球最有价值和最强的食品品牌? 品牌金融公司如何评估品牌的价值和强度?
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