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VEegKIT:提高儿童蔬菜摄入量的产品开发和营销机会中小型食品制造商和零售商指南(英文版)(22页).pdf

上传人: AG 编号:606263 2024-01-01 22页 1.65MB

1、1Product development and marketing opportunities to boost childrens vegetable intakeA guide for small to medium food manufacturers and retailers This project has been funded by Hort Innovation,using the vegetable research and development levy and contributions from the Australian Government.Hort Inn

2、ovation is the grower-owned,not-for-profit research and development corporation for Australian horticulture.The project is underpinned by a consortium of members from CSIRO,Flinders University and Nutrition Australia Victoria Division.3Best practice guidelines for 4 increasing childrens vegetable in

3、take Foundation 6 Action 15 Review 18Bringing the best practice guidelines to life 19References 21Contents4Best practice guidelines for increasing childrens vegetable intakeDespite convincing evidence that adequate vegetable intake is essential for a healthy diet and is protective against a range of

4、 chronic diseases 1,Australian childrens vegetable intake remains below recommended levels.A 2017-18 national survey reported that only 6%of children and adolescents eat the recommended amount of vegetables 2.Increasing vegetable intake is a strong focus for public health and commercial stakeholders

5、,with benefits for individuals and families,the community,vegetable growers,food manufacturers,distributors,retailers and governments 3.Vegetable intake in children can be positively influenced by factors including availability at home and school;parental food literacy;convenience;and price 4,5.Harn

6、essing the sensory properties of vegetables that appeal most to children(e.g.bright colours,sweet-tasting vegetables)and use of fun names and characters to draw their attention can also help.These are all elements that can be influenced by food industry.A set of seven best practice guidelines has be

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本文主要讨论了如何通过产品开发和营销策略来提高儿童对蔬菜的摄入量。文章指出,尽管有充分的证据表明充足的蔬菜摄入对健康饮食至关重要,但澳大利亚儿童的蔬菜摄入量仍然低于推荐水平。文章提出了七项最佳实践指南,包括将蔬菜作为主角、协调跨领域努力、增长知识和技能以支持变革、最小化障碍以增加成功率、计划并承诺成功、创造支持儿童吃蔬菜的环境以及监测并提供进度反馈。文章还提供了具体的产品开发和营销策略,如在产品包装和营销中使用有趣的名字和角色来吸引儿童的注意力,以及通过产品开发增加蔬菜的摄入量。此外,文章还强调了了解目标市场和儿童对蔬菜的态度和行为的重要性。
如何通过产品开发增加儿童蔬菜摄入量? 哪些营销策略能有效提高儿童对蔬菜的喜爱? 如何设计包装和产品名称以吸引儿童?
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