TIKTOK：TIKTOK品牌手册（英文版）（70页）.pdf

1、TikTokFor BusinessBrand GuidelinesTikTok For Business Brand GuidelinesTikTok For Business Brand GuidelinesTable Of ContentsTypography Brand Typefaces Sofia Pro Substitutes Sofia Pro Soft Substitutes Typography System Headline Treatment Localization Things to AvoidColor Color Palette Color Rules Thin

2、gs to AvoidDesign Toolkit Tool kit Overview Bubbles Rounded Rectangles Patterns Pattern Application Emphasis Marks Things to AvoidImageryPhotography GuidelinesDiversityPhotography ApplicationThings to AvoidVideo RulesDos&DontsAdvertising GuidelinesVideosStillsGraphicsBannersDos&DontsMessagingThe Pla

3、tformPersonalityTone of VoiceBrand Treatment in CopyTIKTOK FOR BUSINESS BRAND GUIDELINESTable of Contents010203042Design SystemDesign InspirationDesign System OverviewLogo Logo Lockups Social Lockups Color Variations Scale Clearspace Partnerships Placement Rotation Logo Animation Application Things

4、to AvoidTikTok For Business Brand Guidelines3To inspire creativity and bring joy.PLATFORM OVERVIEWTikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.The platform is a home for creative expression through videos that create a genuine,i

5、nspiring,and joyful experience.Platform OverviewTikTok For Business Brand Guidelines4Messaging02MessagingPersonalityTone of VoiceBrand Treatment in CopyTikTok For Business Brand GuidelinesMessaging5We are bold,provocative,and full of creative energy.PERSONALITYProof points in copy should be smart an

6、d direct,with a hint of playfulness.Avoid business jargon at most costs.But if and when you have to use business terms,try to soften them with something colloquial,casual,or funny.We are a professional partner here to help brands get results.However,we are not business as usual.Were the creative,fun