audacy：2024数字媒体报告（英文版）（49页）.pdf

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1、Study 123Podcast listening isPresentation Study 123Media&Technology“Smart”device triumph is nearly totalSmart Device OwnershipTotal U.S.Population 12+Estimated 267 Million93%own a Smartphone,Smart TV or Smart SpeakerSmartphone Ownership258 Million%OWNING A SMARTPHONETotal U.S.Population 12+Smart TV

2、Ownership%OWNING A SMART TVTotal U.S.Population 12+207 Million98 MillionSmart Speaker Ownership%OWNING A SMART SPEAKERTotal U.S.Population 12+Audio Listening through Smart SpeakersTotal U.S.Population 12+Number of Smart Speakers in HouseholdBase:U.S.Age 12+Smart Speaker Owners172 MillionSmart Speake

3、r vs.Radio Ownership%OWNING DEVICETotal U.S.Population 12+98 Million75 MillionAudio Sources Currently Ever Used in CarBase:U.S.18+Who Has D riven/R id de n In C ar Last Month;85%CURRENTLY USE AUDIO SOURCE IN PRIMARY CARPodcast listening isPodcasting%AWARE OF PODCASTINGTotal U.S.Population 12+Podcast

4、ing Familiarity%EVER LISTENED TO A PODCASTTotal U.S.Population 12+Podcasting Listening%LISTENED TO PODCAST IN THE LAST MONTHTotal U.S.Population 12+Monthly Podcast Listening%LISTENED TO PODCAST IN THE LAST MONTHTotal U.S.Population 12+Monthly Podcast Listening%LISTENED TO PODCAST IN THE LAST MONTHTo

5、tal U.S.Population 12+Monthly Podcast Listening%LISTENED TO PODCAST IN THE LAST WEEKTotal U.S.Population 12+Weekly Podcast ListeningU.S.Podcast AudienceMillionWeekly ListenersNears LandmarkAverage number of podcast episodes listened to in a week:Total weeklypodcast listenersMale weeklypodcast listen

6、ersFemale weeklypodcast listeners8.37.29.5Base:U.S.12+Weekly Podc ast L isteners;34%Podcasting Listening OverviewTotal U.S.Population 12+Streaming Audio hits record highsOnline Audio%LISTENED TO ONLINE AUDIO IN LAST MONTHTotal U.S.Population 12+Monthly Online Audio Listening%LIST