豪利汉洛基：2024年电子游戏市场动态研究报告（英文版）（32页）.pdf

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1、Video Games Market UpdateGame On!Video Games Market UpdateSPRING 2024Executive Summary2Houlihan Lokeys Video Games Coverage TeamDaniel GosselsManaging DirectorCo-Head of Digital MediaDGosselsHL.comJohn LambrosManaging DirectorCo-Head of U.S.TechnologyJohn.LambrosHL.comMatt ShoreFinancial AnalystMatt

2、.ShoreHL.comJared ShaberVice PresidentJShaberHL.comKevin LangAssociateKevin.LangHL.comRahul AminFinancial AnalystRahul.AminHL.comDurgesh PanchaniVice PresidentDurgesh.PanchaniHL.comBrian MarlerDirectorBMarlerHL.comThe video game industry stabilized and returned to growth in 2023.-The industry return

3、ed to growth in 2023,driven by better console supply,a stronger new release lineup,growth in the subscription model,and live game services.-2023 saw many video game companies look inward,rationalize operations,reduce costs,and position themselves for profitable growth in 2024 onward.-Industry valuat

4、ions have moderated versus the frothy levels seen in 2021,creating an opportunity for investors and buyers to enter the market.We are bullish as the video game industry is resilient and will continue to evolve and reinvent itself,and gamers are still gaming(at record levels!).-Total video game playe

5、rs are on track to hit nearly four billion by 2026,as video games continue to show strength as the No.1 form of entertainment for younger generations.-A powerful shift in media consumption to video games across all age groups is expected to drive long-term sustainable growth globally.-New innovative

6、 revenue models are expected to drive user engagement and revenue over the coming years(i.e.,free-to-play(F2P),in-game advertising,and transmedia).We have seen a noticeable pick-up in M&A activity in recent months,following a slowdown in 2023.-Notable M&A includes Activision Blizzard(acquired by Mic