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statista:2024年消费者洞察不可错过的消费趋势报告(英文版)(44页).pdf

上传人: AG 编号:605971 2024-01-01 44页 7.07MB

1、Must-watch consumer trends for 2024CONSUMER INSIGHTSIn this whitepaper+TREND 02Ethical SpendersSustainability is back in the spotlightClick to jump to each trend+TREND 01Quest for QualityPursuingvalue during turbulent times+TREND 03ZenthusiastsA new prescription for stress relief+TREND 04Data Ad-voc

2、atesTrust in sharing data for personalization+Get to knowthe data inside this whitepaperStatista Consumer Insightsrepresents the behaviors and preferences of 3.5 billion consumers worldwide.Thats why we leveraged this extensive dataset to reveal these trends.With our platform,you can master:Consumer

3、sBrandsMarkets 4IntroductionInflation,rising living costs,and unpredictable demand are reshaping consumer spending habits and needs.You need to know exactly what consumers want to make smart strategic investments and better connect with your target audience.Thats why were unveiling the trends poised

4、 to redefine consumer behavior in the year ahead.This whitepaper serves as a strategic compass,helping businesses navigate and harness these evolving trends for success in 2024 and beyond.Get ready!Youre about to unlock key insights for growth.Quest for QualityTREND 01Pursuing value during turbulent

5、 timesQuest for QualityAbout the trendQuest for QualityThe cost-of-living crisis hit consumers hard.But they remain resilient.Quality over quantity is more valued,steering away from disposable products and fast fashion.Consumers are reevaluating their spending habits and prioritizing long-lasting,pr

6、emium items.Companies should invest in quality and premium offerings to not only entice consumers but also foster brand loyalty.41%Of global consumers reporteda noticeable increase totheir cost-of-livingStatista Consumer Insights Global survey:Which of these statements apply to you when you consider

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本文主要讨论了2024年消费者趋势,包括质量追求者、道德消费者、减压爱好者以及数据倡导者四个方面。 1. 质量追求者:全球近41%的消费者报告了生活成本的显著增加,73%的消费者不喜欢在危机时期看到公司盈利。尽管如此,消费者仍倾向于购买高质量、耐用的产品,如奢侈品和二手商品。 2. 道德消费者:62%的消费者认为自己是道德/可持续消费者,45%的消费者愿意为可持续产品支付更多费用。消费者对可持续性的需求日益增长,品牌需要重视可持续性,并将其作为产品定位的重要因素。 3. 减压爱好者:25%的世界人口在过去12个月内报告了心理健康问题,如压力和焦虑,主要由年轻一代推动。消费者越来越多地寻求在线健康顾问的建议,并依赖内容创作者提供的生活方式建议。 4. 数据倡导者:消费者对基于搜索历史的在线广告的烦恼有所减少,30%的美国消费者对此感到烦恼。消费者越来越倾向于分享数据以获得个性化的内容和体验。 综上所述,2024年的消费者趋势表明,消费者越来越重视质量、可持续性和个性化体验,品牌需要适应这些变化以满足消费者的需求。
哪些关键趋势将重塑消费者行为? 如何在经济动荡时期通过提供优质产品吸引消费者? 消费者对可持续性和伦理消费的态度发生了哪些变化?
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