Hubspot：2023年营销人员的AI趋势报告人工智能如何改变营销并推动快速业务增长（英文版）（33页）.pdf

1、12023 AI Trends for Marketers2023AI Trends for MarketersHow AI is Changing Marketing and Driving Rapid Business Growth32023 AI Trends for MarketersIts Time to Make Nice with the Robots(for Business)INTRODUCTIONLeaders are already seeing the power of AI technology for business growth.Our latest surve

2、y data revealed that 68%of marketing leaders at the director level and above say that if AI and automation were fully implemented in their company,the business would see unprecedented growth.And 62%of business leaders say their company has already invested in AI and automation tools for their employ

3、ees to leverage:Of those,71%report positive ROI,and 72%say AI and automation make their employees more productive.AI technology is evolving quickly,and theres much to learn.Experience with AI tools and advanced prompt engineering(structuring AI requests strategically)are rapidly becoming in-demand m

4、arketing skills,and AI is opening up new dedicated roles.By learning to chat with an AI tool,marketers unlock a whole world of insights,ideas,and enormous time savings.The top four uses of generative AI among marketers are:Creating content48%45%45%32%Analyzing/reporting on dataLearning how to do thi

5、ngsConducting researchRead on to explore the trends in AI for marketing,along with insights from leaders in tech on what these trends mean for business growth.32023 AI Trends for Marketers42023 AI Trends for MarketersTable of ContentsIts Time to Make Nice with the Robots(for Business)Marketers Are B

6、usier Than Ever but Theyre Getting Time Back Thanks to AIHow Marketing AI Tools Are Being Used TodayHesitations Around AI for Marketing10Webs Practical Tips for Incorporating AI into Your Marketing Technology StackAI Marketing Predictions from HubSpots CMOConclusion+MethodologyINTRODUCTIONSECTION 01