Mondelez：2022年全球零食消费者趋势研究报告（英文版）（23页）.pdf

1、PAGE 15:Snack loveINTRODUCTIONMessage from Dirk Van de Put 03Key insights 04EVOLUTION OF SNACKINGA decade of snacking trends 06Evolution of snacking 07The OREO story 08TASTE OF OUR TIMESTurbulent times drive snacking 10The daily staple 11SNACK CURATIONSnack discovery,the digital way 13One snack does

2、 not fit all 14Snack love 15MINDFUL SNACKINGMindful indulgence 17A moment for conscious nourishment 18APPETITE FOR SUSTAINABILITYSnacks that give back 20Rise of plant-based snacking 21table of contents2MONDELZ INTERNATIONAL STATE OF SNACKING 2022 GLOBAL CONSUMER SNACKING TRENDS STUDYIntRoDUctIonaPPe

3、tIte foR sUstaInabIlItYeVolUtIon of snacKInGtaste of oUR tIMessnacK cURatIonMInDfUl snacKInGa MessaGefRoM oUR ceoAt Mondelz International,we take snacking made right to heart.Were constantly thinking about what consumers want and need from their snacks.Its an obsession were proud of,because it keeps

4、 you the consumer at the center of all we do.Our fourth annual State of Snacking report builds upon our extensive insights into the many facets of snacking in daily life today,along with the trends shaping the future of snacking.This annual survey,conducted in partnership with The Harris Poll,helps

5、us keep pace with current snacking attitudes and behaviors around the world and,importantly,anticipate and plan for future consumer trends.announced the next phase of our Cocoa Life program for a total$1 billion investment through 2030.With this investment,we aim to catalyze ground-breaking sector c

6、ollaboration to help address systemic environmental and human rights challenges.The findings of this report,in combination with our robust,proprietary snacking insights and knowledge estate,help inform our strategy so that,in turn,Mondelz International can continue to deliver on consumers evolving p