任拓：益生菌线上消费市场洞察报告（21页）.pdf

1、03020125%33%+8%40%48%+8%1%3%+2%16.8%4.7%12%5.4%18.9%-11%2.5%0.8%1.8%6.3%6.0%0.3%-4.5%-6.2%1.8%7.5%-4.4%12.5%-8.4%-3.6%-5.0%8.0%7.4%-0.2%传统滋补营养品28.6%普通膳食营养食品33.0%海外膳食营养补充食品35.4%特医食品0.1%蓝帽子保健食品26.045.272.585.591.620202021202220232024 Forecast3.537.050.3%50.3%59.2%59.2%11 11923.8%23.8%31.3%31.3%26.5%27

2、.9%YTD2309YTD240920102011201220132014201520162017201820192020202116.024.727.931.3%39.4%42.9%0.0%15.0%30.0%45.0%0.020.040.0YTD2209YTD2309YTD240969%+6%5%-21%26%+15%54%54%+1%+1%10%10%+24%+24%3%3%+552%+552%1%1%-59%59%1%1%+26%+26%4%4%-25%25%1%1%+133%+133%22%22%+13%+13%3%3%+39%+39%1%1%+9%+9%90.591.8MAT LY

3、MAT TY33%29%27%33%2.6%2.6%0.5%0.5%0.8%0.8%0.2%0.2%-0.3%2.1%2.1%0.8%0.8%0.5%0.5%-0.1%2.5%-2.4%2.6%2.5%63%63%77%77%83%83%57%57%79%79%11%11%11%11%61%61%12%12%&10%10%44%&19%6%3%3%5%27%1.4%0.4%-0.1%2.4%15.5%0.3%-0.2%-0.1%0.7%0.5%-0.6%-0.4%-0.3%0.3%-0.4%0.5%-0.3%-0.1%-1.3%-0.4%1.Nint2.,AI,Nint3.NintNint4.NintNint5.NNintNint6.NintNint7.NNintNint9.Nint