亚马逊：2023年亚马逊欧洲站选品建议报告（39页）.pdf

1、1 1Copyright 2023 Amazon.All rights Reserved.2023 2.12.1(HPC)(HPC)2.22.2(Lawn(Lawn&GardGarden)en)2.32.32.42.4(Pet)(Pet)2.82.8(Womens(Womens Apparel)Apparel)2.72.7(Beauty)(Beauty)2.62.6(Home)(Home)2.52.5(Kitchen)(Kitchen)2.92.9(Furniture)(Furniture)2.102.10(Toys)(Toys)2.112.11(Mens(Mens Apparel)Appar

2、el)2.122.12(Tool(Tools)s)2.182.18(Shoes)(Shoes)2.172.17(CE)(CE)2.142.14(Outdoor)(Outdoor)2.132.13(Automotiv(Automotive)e)2.192.19(Sports)(Sports)2.212.212.222.222.232.232-Copyright 2023 Amazon.All rights Reserved.2023 22.22.1 22.1.1 22.1.2 22.1.3 22.2 22.2.1 22.2.2 22.3 22.3.1 22.3.2 22.3.3 44448111

3、117202026323-Copyright 2023 Amazon.All rights Reserved.2023 202183.42.94.5516220,3762021390%47,400prime13051.2.123 3.4.IWS 5.Finbold22.1 22.1.1 22.1.2 4-Copyright 2023 Amazon.All rights Reserved.2023 20204,2204,11056.7%77.3%20245,4601EUUSPopulation(2019,MM)746.4327.2Online Consumer(2020,MM)480256Onl

4、ine Consumer YoY+5.6%+3.7%E-commerce Revenue Forecast(2020,$B)422411YoY Growth E-Commerce Revenue+19.9%+19.7%Market Segment Penetration 56.7%77.3%2022 B2C 21.Europe Is Expected to Exceed the US for E-Commerce Sales in 2020,Statista20212.StatistaMarch 20221998.73 1028.15 1411.61 411.59 696.25 549.53

5、12.63%11.68%11.46%14.18%13.62%16.57%5-Copyright 2023 Amazon.All rights Reserved.2023 11.Top Websites Ranking,April 2021,6-Copyright 2023 Amazon.All rights Reserved.2023 7-Copyright 2023 Amazon.All rights Reserved.2023 22.1.3 25-34(65%)(58%)(58%)1.2.3.,78-Copyright 2023 Amazon.All rights Reserved.202

6、3 35-49(56%)1.2.3.25-39(66%)(52%)1.2.3.35-44(63%)(60%)(60%)1.2.3.,79-Copyright 2023 Amazon.All rights Reserved.2023 16-30(65%)(66%)24(61%)(60%)1.2.3.25-45(53%)1.2.3.,710-Copyright 2023 Amazon.All rights Reserved.2023 35-49(65%)(77%)(75%)1.2.3.25-45(63%)(58%)1.2.3.16-44(60%)(60%)(97%)1.2.3.11-Copyrig