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亚马逊:科技巨头如何利用小企业为其垄断帝国提供资金(英文版)(21页).pdf

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1、By Stacy MitchellDecember 2021Amazons Toll Road How the Tech Giant Funds Its Monopoly Empire by Exploiting Small Businesses2Amazons Toll Road WWW.ILSR.ORGAbout the Institute for Local Self-RelianceThe Institute for Local Self-Reliance (ILSR) is a national research and advocacy organization that part

2、ners with allies across the country to build an American economy driven by local priorities and accountable to people and the planet. Whether its ghting back against the outsize power of monopolies like Amazon, ensuring high-quality locally driven broadband service for all, or advocating to keep loc

3、al renewable energy in the community that produced it, ILSR advocates for solutions that harness the power of citizens and communities. More at www.ilsr.org .About the AuthorStacy Mitchell is co-director of the Institute for Local Self-Reliance and directs its Independent Business Initiative, which

4、produces research and analysis, and partners with a broad range of allies to design and implement policies to reverse corporate concentration and strengthen local economies. Shes written several inuential reports and articles about Amazons power. Find her on Twitter stacyfmitchell .AcknowledgmentsMa

5、ny thanks to Ron Knox for research help and thoughtful feedback. Thanks also to Susan Holmberg for shepherding this along, and to Katy Milani, Hal Singer, and Kennedy Smith for their comments on the draft. And, nally, Im grateful to the many independent retailers, product-makers, and online sellers

6、who have shared their experiences with me and informed this analysis.For monthly updates on our work, sign up for the Hometown Advantage Bulletin: http:/hometownadvantage.org This report is licensed under a Creative Commons license. You are free to replicate and distribute it, as long as you attribu

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本文主要探讨了亚马逊如何利用其在线零售市场的垄断地位,向在其平台上销售的小企业收取高额费用。文章的主要观点和数据如下: 1. 亚马逊从第三方卖家的销售额中抽取的费用在过去两年中翻了一番,从2019年的600亿美元增长到2020年的900亿美元,预计2021年将达到1210亿美元。 2. 亚马逊抽取的费用占卖家销售额的比例也在上升,从2014年的19%上升到2021年预计的34%。 3. 亚马逊抽取的费用增长速度超过了其所有其他主要收入来源,包括其庞大的云计算部门AWS。 4. 亚马逊抽取的费用是其维持市场主导地位的关键,它利用这些费用来补贴其Prime会员服务和自身的零售业务。 5. 亚马逊抽取的费用对小企业构成了巨大的负担,许多小企业在无法承受高昂费用后被迫退出市场。 6. 亚马逊抽取的费用不仅提高了其在平台上的价格,还迫使卖家在其他平台上提高价格,从而推高了整个网络的价格。 7. 政策制定者需要采取行动,结束亚马逊对小企业的剥削,并创造一个开放、动态和竞争的在线市场。
亚马逊如何利用卖家费用维持其垄断地位? 亚马逊的卖家费用是否对独立企业构成威胁? 政策制定者应如何应对亚马逊对小企业的剥削?
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