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1、ANNUAL REPORT2017Table of ContentsTO OUR SHAREHOLDERS Chairmans Letter 3BRAND PORTFOLIO Our Brands 7 Building A Culture of Consumer Obsession 9 Becoming a Powerful Product,Innovation,&Design Engine 10 Investing in New Processes to Drive Growth 11 Driving Operational Excellence 12 FINANCIAL REVIEW Fi
2、nancial Highlights 13 GAAP Measures 14 Board of Directors 16 Corporate Information 17To Our ShareholdersOur world is more dynamic and fast-paced than ever,and consumer behavior is evolving at an unprecedented pace.With change comes opportunity,and Wolverine Worldwide a global leader in the industry
3、is well positioned to win in todays marketplace and to build on its long history of success.I reflect on the past twelve months and,more importantly,focus on the road ahead I believe these words still ring true,especially for our Company and industry.We are confident that our ambitious transformatio
4、n initiative the WOLVERINE WAY FORWARD has better positioned us to win in the“New Normal”a retail marketplace that has been disrupted by a technological revolution which has given consumers unprecedented power.In this environment,we know that brands must create compelling products and stories,couple
5、d with a seamless shopping experience for their consumers.We have positioned our Company for these new challenges.Im excited to share with you some of the highlights of a transformational year and introduce the next chapter in the Wolverine story our GLOBAL GROWTH AGENDA.2017 In ReviewThe WAY FORWAR
6、D was the most ambitious effort in the Companys nearly 140-year history,a holistic and comprehensive initiative that has touched every facet of our global business and operations.This enterprise-wide transformation was focused squarely on improving the Companys short-term performance while building