TrueCar, Inc. (真) 2015年年度报告「NASDAQ」.pdf

1、2015 Annual Report2015 Annual Report3/14/16 5:27 PM2015 Annual Report45586cvr.indd 4-6TrueCar,Inc.03In my view,TrueCar has four important strengths and leveragable assets that differentiate us in the market and will allow us to scale and win:Our biggest strength is our new car pricing transparency m

2、odel.For consumers,we contextualize highly relevant market information about what other people have paid for their new cars,as well as inventory and pricing information for new cars from our dealers,in a way that encourages these buyers to use our marketplace to initiate their purchasing process wit

3、h our dealers.Our second major asset is a powerful value proposition for dealers that allows them to pay us on an accountable Message from the President and Chief Executive OfficerChip PerryI joined TrueCar on December 14th,2015,and I cannot tell you how excited I am to be here.As a twenty-year onli

4、ne automotive industry executive,I strongly believe in the potential that exists here at TrueCar,and I am confident that TrueCar can become the number one player in the online automotive space over the next few years,creating significant value for our shareholders.45586txt.indd 33/17/16 9:34 PM04201

5、5 Annual ReportDealer NetworkOver 11,000 TrueCar Certified Dealers in our Network and Countingbasis when a TrueCar consumer buys a car from them.Generally,we do this while charging dealers a per sale transaction fee that is well below their average marketing cost per car sold.As a result,I believe T

6、rueCar has the best commercial platform for monetizing consumer-dealer introductions in the entire online auto industry.Our third strength is our relationship with affinity partners such as USAA,AAA,Sams Club and many others.Our dealers view these partnerships as unique and valuable because of the v