猫途鹰TripAdvisor Inc (TRIP) 2012年10-K年度报告「NASDAQ」.pdf

1、2012 Annual ReportandNotice of 2013 Annual Meeting andProxy Statement May 2013To our shareholders:The year 2012 was significant for TripAdvisor,Inc.,as it was our first full year as an independent,publiclytraded company.While our spin-off from Expedia,Inc.in December 2011 was a significant event for

2、 ourcompany,two fundamentals of TripAdvisor stayed the same:our Speed Wins culture and our unrelenting focuson customer-centric,long-term decision-making.Speed Wins.For the past 13 years,Ive had a handwritten sign on my office door that reads“Speed Wins.”It is amantra well-known to every employee.Ou

3、r users time like their vacation time is precious.We aim to maketravel planning as simple and delightful as actually being on vacation.Its our job to provide quick,easy accessto the information travelers need,wherever they are.The online travel industry is large and growing,and itsincreasingly compe

4、titive.So,to us,rapid innovation is vital to attracting and retaining travelers.At TripAdvisor we release new functionality to the site,across all points of sale,every week.This extremely fastdevelopment cycle keeps us nimble,creative,and fearless.Inevitably,some things dont work as planned,andsome

5、of our tests fail and thats okay.An engineer put up a sign in the office that says“Fail harder.”I applaudthat.With each failure,we learn.And with constant iteration and innovation,we give ourselves the best chanceto succeed.Where we succeeded in 2012We have built an online travel community that,thro

6、ugh a deep,rich base of user-generated content,endeavors tofulfill our mission:to help all travelers around the world plan and have the perfect trip.Here are some 2012 keyinitiatives that reinforced that goal:We got even more social.TripAdvisor is well known for providing the unbiased wisdom of the