猫途鹰TripAdvisor Inc (TRIP) 2016年10-K年度报告「NASDAQ」.pdf

1、2016 Annual ReportandNotice of 2017 Annual Meeting andProxy StatementApril 2017Dear Shareholders,Our tagline“Know Better.Book Better.Go Better.”may be new,but our mission hasnt changed:we want tohelp users around the globe plan and book the perfect trip.2016 was an important transition year in pursu

2、it ofthis mission.Throughout the year,we made significant investments in product improvements and supply growthas we continued to follow our North Star of creating the best user experience in travel.Well-loved by millions oftravelers as the best place to research and plan a trip,TripAdvisor now enab

3、les travelers to compare hotel pricesfrom more than 200 hotel booking sites to find the lowest prices on their ideal hotel,and then allows them toeasily book their hotel stay either through one of our partner sites or directly on the TripAdvisor site with instantbooking.And as part of our ever-expan

4、ding marketplace with the largest selection of attractions and restaurants,travelers can always find the best places to eat and things to do.As previewed in last years letter,the hotel instant booking global rollout induced significant revenue headwindsin 2016,muting revenue growth and significantly

5、 impacting near-term profitability.Consolidated revenues,GAAP net income and Adjusted EBITDA were down year-on-year by 1%,39%,and 24%,respectively.Whilesuch volatility was largely expected,we saw a dampened recovery in the back-half of the year,due in part to achallenging travel backdrop and elevate

6、d competitive landscape.Additionally,we were perhaps too optimisticthat our hotel instant booking product feature on its own would increase awareness of TripAdvisor as a greatplace to book.However,2016 was also a year of progress as we continued to round out our consumer offeringsin pursuit of a gre