The Supreme Cannabis Company, Inc. (FIRE) 2020年年度报告「TSX」.pdf

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1、Annual Report 2020The Supreme Cannabis Company Inc.T S X :F I R EMessage to ShareholdersOptimizing our Business for Sustainable Growth and Value Creation in 2021Beena Goldenberg,President&CEO,The Supreme Cannabis Company I joined Supreme Cannabis as President&CEO in April because I was drawn to the

2、Companys focus on quality not just in our products,practices,and facilities but in the emphasis our people place on continuous improvement across the organization.Since joining,I have seen us make significant progress in transforming ourselves into a premier cannabis CPG company.2020 was a challengi

3、ng year for Canadian cannabis.Companies saw sharp and widespread share price corrections and reduced valuations,and Supreme was not immune.To address these challenges,the Company assessed its entire business and took the strategic direction necessary to position Supreme for sustainable,profitable gr

4、owth.This included reducing personnel,restructuring the organizational model,and adjusting the assumed valuations on parts of the business.These were not easy decisions,but they were necessary to create a platform for the future.With construction and licensing activities complete,we began to work to

5、ward optimizing operations with a focus on building a differentiated marketing presence.We achieve this by going to market with an offering that serves the broad range of cannabis consumers,from the novice user to the enthusiast,to the discerning cannabis connoisseur.We expanded our cannabis 2.0 off

6、ering,including vape products and concentrates,and addressed gaps in our offering both in terms of price points and formats.This is a process of continuous improvement.Today,Supreme is creating excitement with knowledgeable consumers through unique strains offered on a short-term basis by 7ACRES Cra