星巴克Starbucks Corp. (SBUX) 2001年年度报告「NASDAQ」.pdf

1、Fiscal 2001 Annual Report17Dear Shareholders,As you know,Starbucks is dedicated to sourcing the highest quality coffees available throughout theworld.To that end,we are committed to encouraging and expanding the production of high quality,sustainably grown coffee,which we believe is the key to a hea

2、lthier future for our industry.Starbucksdefines sustainability as an economically viable model that addresses the social and environmentalneeds of all the participants in the coffee supply chain,from producer to consumer.For some time,Starbucks has been in the process of defining a new purchasing ph

3、ilosophy.While weare committed to addressing social and environmental concerns,we also think that there arecompelling business reasons to effect change in the worldwide coffee market.By enlisting the supportof coffee suppliers who are like minded sustainability advocates,we hope to create a network

4、ofindustry leaders who will join us in finding a way to create positive changes within our global coffeecommunity.And while we do not underestimate the difficulty of such an endeavor,we have concludedthat over the long term our collective choices are quite clear.The coffee industry must undergointer

5、nal change to ensure a solid future.In partnership with The Center for Environmental Leadership in Business,a division of ConservationInternational(CI),and other outside resources,we have developed a set of guidelines that we believewill not only protect our high quality standards,but also will prom

6、ote the long-term viability of thehigh quality coffee market.We are focusing on quality,economics,environment and people.It is ourintention to provide financial incentives along the supply chain that will promote a healthier industry,as well as enlist our current suppliers and others as partners in