MHP (MHPC) 2009年年度报告「LSE」.pdf

1、MYRONIVSKY HLIBOPRODUCT/ANNUAL REPORT 2009ACHIEVINGOUR OBJECTIVESTHE FULL LAUNCH OF OUR MYRONIVKAPOULTRY FARM HAS STRENGTHENEDOUR MARKET-LEADING POSITIONMYRONIVSKY HLIBOPRODUCT/ANNUAL REPORT 2009WHO WE AREMHP(Myronivsky Hliboproduct)is Ukraines leading producer of poultry and poultry products.We com

2、manda 43%share of the market for industrially-produced chicken while our“Nasha Ryaba”brand leads themarket for chilled-chicken products.One of Ukraines leading agro-industrial companies,we also producea number of national and regional brands of processed meat.The completion of phase 2 of our newest

3、facility,the Myronivka chicken farm,in June 2009 was a major step inachieving our objective of producing 330,000 tonnes of chicken a year.Myronivka has an annual production capacityof around 200,000 tonnes and,with the full launch of this facility it enabled us to increase total output by 27%in2009,

4、to 285,000 tonnes.MHP which employs around 21,000 people is a truly vertically-integrated enterprise.We own and operate eachstage in the chicken-production process,from growing grain to producing feed,and from hatching eggs to distributionand sales.Our products are sold through our own franchised ou

5、tlets,supermarkets and the hotel restaurant andcatering sector(HoReCa).We are confident that this business model will enable us to continue to deliver high-quality and reasonably priced protein to our domestic market and,as a result,will enable us to continue to prosper.OUR VALUESGEfficiency:our ver

6、tically-integrated system ensures that we maximise our production potential while,at the same time,minimising costGQuality:we focus on quality throughout our operations,from livestock to feed and from equipmentto finished productGAffordability:our products are produced and priced to meet market need