GAP集团Gap Inc. (GPS) 2013年年度报告「NYSE」.pdf

1、2013 Annual Report2013 Annual ReportThe retail environment has shifted.Technology has changed.Winning means offering our customers an exciting,consistent experi-ence,fully integrated across the physical and digital worlds,whenever they shop.Were competing hard and playing to win.Winning means.The po

2、wer of social media The buzz on social media roared with support and awareness for our ad campaign featuring designer Waris Ahluwalia and filmmaker Quentin Jones following a vandalism attack.“Gap,thank you for featuring a Sikh model in your campaign.”A“Thank You Gap”Facebook PageCelebrating iconic G

3、ap piecesGap owns true American casual style icons the perfect t,crisp white shirt,khakis.“Blue is the color of Gap.I strongly feel we own denim and everything that comes with that and all the fabrications denim,chambray,indigo.”Rebekka Bay Creative Director Gap Connecting with bloggers worldwideAt

4、Styld.by,bloggers and shoppers can style our clothes,and link their looks across social media.After a great reception in North America,the site now reaches 30 countries.You can choose what you want to see by blogger,country,gender,product or trend.50 countries&countingHello Hungary,Peru,Brazil,Costa

5、 Rica and Paraguay the markets Gap entered in 2013.China is home to more than 80 Gap specialty and outlet stores after just over three years.When we open a new store,we see the excitement and demand for our brand in the queues around the block.“Our greatest competitive asset is our brand.Gap is syno

6、nymous with American casual style and everything we do is focused on delivering the best Gap experience and product to more customers.”Steve Sunnucks|Global President,Gap“Old Navy creates products with great quality at an exceptional value for the whole family.Our brand makes fashion fun and democra